2015 Multicultural Healthcare Marketing Awards

DTC Perspectives Announces Finalists for Multicultural Health Marketing Awards
Awards ceremony grows with expanding industry

The rapidly growing industry of multicultural health communications celebrates best-in-class advertising creative at the fourth annual Multicultural Health National (MCH) conference. Presented by DTC Perspectives, the MCH National will take place on Oct. 12-13 in Ft. Lauderdale where Gold, Silver, and Bronze winners for 14 advertising awards categories will be announced during a ceremony on Oct. 13.

“Now more than ever, companies are focusing on multicultural markets as part of their marketing and advertising communications,” says Bob Ehrlich, CEO, DTC Perspectives. “Congratulations to the finalists chosen from a diverse panel of ads in various categories across a number of media channels, reflecting the growth of the entire industry.”

Award submissions from pharmaceutical and OTC companies, medical device manufacturers, hospitals, NGOs, and advertising agencies were narrowed to over 175 finalists spanning across 14 categories. Finalists were chosen based on submissions and research of the DTC Perspectives editorial staff.

Congratulations and best of luck to all of the finalists. All Gold, Silver and Bronze winners will be announced at the Multicultural Health Marketing National Awards Ceremony on Oct. 13. Be there in person to salute the winners or receive recognition for a job well done.

Agencies indicated above were based off of the best research from our staff and attempts to contact the people behind the campaign. If an agency or manufacturer is listed incorrectly, please contact DTC Perspectives for an immediate correction.

For more information or questions, please contact Jennifer Kovack, Director of Publishing & Awards.

BRAND OR PROGRAM COMPANY/IES AGENCY/IES
BEST POINT OF CARE PROGRAM
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
Cuida Tu Don de la Salud Boehringer Ingelheim Pharmaceuticals Republica
Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) Merck & Co. Prime Access
Daniel Hispanic Testimonial Campaign Pfizer UniWorld Group & J. Walter Thompson
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
Now You Know Campaign OrthoNOW® Latin2Latin Marketing + Communications, LLC
Step On Up Pfizer UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative
BEST OUT-OF-HOME / EVENT PROGRAM
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
Birdies4Shriners Shriners Hospitals for Children Shift4 Corporation
Fun Fit Fabulous Highmark Doner
Go Red Por Tu Corazón American Heart Association Dalton Agency
L.A. Care Covered L. A. Care Health Plan Maricich Healthcare Communications
Now You Know Campaign OrthoNOW® Latin2Latin Marketing + Communications, LLC
“The Source of Life Starts with Lung” Boehringer Ingelheim Pharmaceuticals Epoch Media Group & NTD Television
“Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson Novartis Prime Access
Step On Up Pfizer UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative
Step Out: Walk to Stop Diabetes American Diabetes Association At Media
SU2C Stand Up 2 Cancer RSA (Robertson Schwartz Agency)
World Health Days Cigna (In-house & Various)
BEST WEBSITE
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
Ask.Screen.Know. Novo Nordisk Biosector 2, an inVentiv Health company & inVentiv Creative Studios
Champions for Change: African Americans Creating a Healthier World Through Sports Aetna The PITA Group & Lou Jones Studio
Cuida Tu Don de la Salud Boehringer Ingelheim Pharmaceuticals Republica
Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) Merck & Co. Prime Access
El Diálogo Diabetes (Diabetes Download Novo Nordisk Prime Access
Fallon Health Fallon Health DeVito/Verdi
Floyd Memorial Hospital & Health Services Floyd Memorial Hospital & Health Services Ten Adams
Greater Than AIDS Kaiser Family Foundation & Black AIDS Institute (In-house) & Long Story Short Media
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
Highmark Highmark Doner
Humana Humana Formerly Omnicom Group
Keep Momming Shire Digitas Health LifeBrands
Lyrica Pfizer UniWorld Group & J. Walter Thompson
Now You Know Campaign OrthoNOW® Latin2Latin Marketing + Communications, LLC
“The Source of Life Starts with Lung” Boehringer Ingelheim Pharmaceuticals Epoch Media Group & NTD Television
“Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson Novartis Prime Access
“Que no pase de hoy” (“Get a move on today”) Novo Nordisk Prime Access
BEST DIGITAL CAMPAIGN
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
Alzheimer’s Association Alzheimer’s Association Olson
Botox (Cosmetic) Allergan Grey Advertising
Cigna Cigna (In-house & Various)
Cleveland Clinic health & wellness Cleveland Clinic VSA Partners
Community Medical Centers Community Medical Centers (In-house)
Cuida Tu Don de la Salud Boehringer Ingelheim Pharmaceuticals Republica
Ellis Medicine Ellis Medicine Smith & Jones
EpiDuo Galderma Deutsch
EpiPen Mylan Publicis LifeBrands Evolvr
Farxiga AstraZeneca Cadient
Highmark Highmark Doner
Lose It! (Belviq) Eisai & Arena Pharmaceuticals FitNow, Inc.
MyHealth app Humana Formerly Omnicom Group
Nationwide Children’s Hospital Nationwide Children’s Hospital Conrad Phillips Vutech
Now You Know Campaign OrthoNOW® Latin2Latin Marketing + Communications, LLC
Seattle Children’s Hospital Seattle Children’s Hospital Copacino+Fujikado
“Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson Novartis Prime Access
UnitedHealthcare UnitedHealthcare AAAZA, Inc.
BEST PRINT CAMPAIGN
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
Champions for Change: African Americans Creating a Healthier World Through Sports Aetna The PITA Group & Lou Jones Studio
Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) Merck & Co. Prime Access
Fallon Health Fallon Health DeVito/Verdi
Harvoni Gilead Sciences STRIKEFORCE Communications
L.A. Care Covered L. A. Care Health Plan Maricich Healthcare Communications
Lyrica Pfizer UniWorld Group & J. Walter Thompson
Nexplanon Merck & Co. Juice Pharma Worldwide & DDB
Skyla Bayer HealthcCare Team Satellite (ghg & Ogilvy CommonHealth Worldwide)
“The Source of Life Starts with Lung” Boehringer Ingelheim Pharmaceuticals Epoch Media Group & NTD Television
Stelara Janssen FCB Chicago
Tamiflu Genentech HealthWork
BEST TELEVISION CAMPAIGN
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
Children’s Miracle Network Children’s Miracle Network Spark
Cuida Tu Don de la Salud Boehringer Ingelheim Pharmaceuticals Republica
Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) Merck & Co. Prime Access
Fallon Health Fallon Health DeVito/Verdi
Floyd Memorial Hospital & Health Services Floyd Memorial Hospital & Health Services Ten Adams
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
HIV Disease Awareness Centers for Disease Control and Prevention (Various)
Invokana Janssen Hill Holliday
Keep Momming Shire Digitas Health LifeBrands
L.A. Care Covered L. A. Care Health Plan Maricich Healthcare Communications
Lyrica Pfizer UniWorld Group & J. Walter Thompson
“The Source of Life Starts with Lung” Boehringer Ingelheim Pharmaceuticals Epoch Media Group & NTD Television
St. Jude Children’s Research Hospital St. Jude Children’s Research Hospital (Various)
Step On Up Pfizer UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative
UnitedHealthcare AARP Medicare Complete UnitedHealthcare AAAZA, Inc.
Viagra Pfizer BBDO NY & RAPP
BEST AFRICAN-AMERICAN CAMPAIGN
Ask.Screen.Know. Novo Nordisk Biosector 2, an inVentiv Health company & inVentiv Creative Studios
Auvi-Q sanofi-aventis Digitas Health LifeBrands
Champions for Change: African Americans Creating a Healthier World Through Sports Aetna The PITA Group & Lou Jones Studio
Fallon Health Fallon Health DeVito/Verdi
Go Red Campaign American Heart Association Dalton Agency
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
HysterSisters HysterSisters
Keep Momming Shire Digitas Health LifeBrands
L.A. Care Covered L. A. Care Health Plan Maricich Healthcare Communications
National Black HIV/AIDS Awareness Day U.S. Department of Health and Human Services (Various)
“Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson Novartis Prime Access
Step On Up Pfizer UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative
BEST ASIAN CAMPAIGN
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
Alzheimer’s Association Alzheimer’s Association Olson
American Heart Association American Heart Association Dalton Agency
Auvi-Q sanofi-aventis Digitas Health LifeBrands
Children’s Miracle Network Children’s Miracle Network Spark
Cigna Cigna (In-house & Various)
Highmark Highmark Doner
L.A. Care Covered L. A. Care Health Plan Maricich Healthcare Communications
Seattle Children’s Hospital Seattle Children’s Hospital Copacino+Fujikado
“The Source of Life Starts with Lung” Boehringer Ingelheim Pharmaceuticals Epoch Media Group & NTD Television
Viagra Pfizer BBDO NY & RAPP
BEST HISPANIC CAMPAIGN
American Diabetes Association American Diabetes Association At Media
American Heart Association American Heart Association Dalton Agency
Children’s Miracle Network Children’s Miracle Network Spark
Cuida Tu Don de la Salud Boehringer Ingelheim Pharmaceuticals Republica
Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) Merck & Co. Prime Access
Daniel Hispanic Testimonial Campaign Pfizer UniWorld Group & J. Walter Thompson
El Diálogo Diabetes (Diabetes Download) Novo Nordisk Prime Access
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
L.A. Care Covered L. A. Care Health Plan Maricich Healthcare Communications
National Alliance for Hispanic Health National Alliance for Hispanic Health
Now You Know Campaign OrthoNOW® Latin2Latin Marketing + Communications, LLC
“Que no pase de hoy” (“Get a move on today”) Novo Nordisk Prime Access
St. Jude Children’s Research Hospital St. Jude Children’s Research Hospital (Various)
Viagra Pfizer BBDO NY & RAPP
BEST LGBT CAMPAIGN
Cancer Facts for Gay and Bisexual Men / Lesbians and Bisexual Women American Cancer Society DDB Chicago
Fenway Health Fenway Health AIDS Action Committee
“My Tomorrows” Merck & Co. Prime Access
LGBT Health Awareness Week U.S. Department of Health and Human Services (Various)
National Black HIV/AIDS Awareness Day National Black HIV/AIDS Awareness Day Strategic Planning Committee (Various)
Stribild Gilead Sciences Palio Communications
Testing Makes Us Stronger Centers for Disease Control and Prevention (Various)
Triumeq ViiV Healthcare
BEST DTC CAMPAIGN
Auvi-Q sanofi-aventis Digitas Health LifeBrands
Crestor AstraZeneca Digitas Health LifeBrands
Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) Merck & Co. Prime Access
“Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson Novartis Prime Access
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” AbbVie The Axis Agency & FCB Health
Lyrica Pfizer UniWorld Group & J. Walter Thompson
Namenda XR Actavis FCB Health
“Que no pase de hoy” (“Get a move on today”) Novo Nordisk Prime Access
Step On Up Pfizer UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative
Viagra Pfizer BBDO NY & RAPP
BEST INSURANCE CAMPAIGN
Cambia Cambia (In-house & Various)
Champions for Change: African Americans Creating a Healthier World Through Sports Aetna The PITA Group & Lou Jones Studio
Cigna Cigna (In-house & Various)
Highmark Highmark Doner
Humana Humana Formerly Omnicom Group
L.A. Care Covered L. A. Care Health Plan Maricich Healthcare Communications
BEST HOSPITAL / HEALTHCARE FACILITY CAMPAIGN
Cancer Treatment Centers of America Cancer Treatment Centers of America Creative Civilization
Children’s Miracle Network Children’s Miracle Network Spark
Fallon Health Fallon Health DeVito/Verdi
Floyd Memorial Hospital & Health Services Floyd Memorial Hospital & Health Services Ten Adams
Now You Know Campaign OrthoNOW® Latin2Latin Marketing + Communications, LLC
Seattle Children’s Hospital Seattle Children’s Hospital Copacino+Fujikado
Shriners Hospitals for Children Shriners Hospitals for Children
St. Jude Children’s Research Hospital St. Jude Children’s Research Hospital (Various)
University of Maryland Children’s Hospital University of Maryland Children’s Hospital SPM Marketing & Communications
Yale New Haven Yale New Haven Mason, Inc.
BEST DISEASE EDUCATION / ADVOCACY CAMPAIGN
“A Colorful Life Begins with a Healthy Liver” Bayer HealthCare & Onyx Pharmaceuticals Epoch Media Group & NTD Television
American Diabetes Association American Diabetes Association At Media
Ask.Screen.Know. Novo Nordisk Biosector 2, an inVentiv Health company & inVentiv Creative Studios
Cuida Tu Don de la Salud Boehringer Ingelheim Pharmaceuticals Republica
Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) Merck & Co. Prime Access
El Diálogo Diabetes (Diabetes Download) Novo Nordisk Prime Access
Go Red Por Tu Corazón American Heart Association Dalton Agency
Greater Than AIDS Kaiser Family Foundation & Black AIDS Institute (In-house) & Long Story Short Media
Lupus Foundation of America Lupus Foundation of America (In-house) & Blue State Digital
“The Source of Life Starts with Lung” Boehringer Ingelheim Pharmaceuticals Epoch Media Group & NTD Television

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About the Multicultural Health National

The MCH National conference is an opportunity for marketers, healthcare providers, media companies, government officials, policy makers and representatives from health companies to network and learn about industry trends, best practices and emerging policy. The conference features world-class speakers and panels comprised of multicultural marketers, medical, and government experts.

Register for the Multicultural Health Marketing National conference or contact the DTC Perspectives office at 770-302-6273. For more info on the awards, or to learn how to submit your campaign for next year’s awards, contact Scott Ehrlich at 770-302-6273 x101 or Scott(at)dtcperspectives(dot)com.

About DTC Perspectives

DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through our publications, including DTC Perspectives MagazineDTC in Focus, and several leading conferences including the flagship event, the DTC National Conference. Please visit www.dtcperspectives.com for more information.