2018 Ad Awards Winners

DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products, is proud to announce winners for its fifth annual Advertising Awards. The awards were part of the annual Hospital Marketing National Conference held June 5-6 in Atlanta, Georgia.

“We’re proud to recognize the best hospital marketing across the country,” says Bob Ehrlich, CEO of DTC Perspectives. “With imminent change to our healthcare system, it’s more important now than ever for hospitals to be positioning and branding themselves in the eyes of consumers.”

The 2018 Ad Awards showcase exemplary work spanning multiple media and strategic categories, including a Delegate’s Choice category. Gold, Silver, and Bronze winners were announced for all categories during the Advertising Awards luncheon held on June 5.

Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.

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And the 2018 Hospital Marketing National Advertising Awards winners are…
Honorable Mention
Bronze Winner
Silver Winner
Gold Winner

BEST RADIO CAMPAIGN
Hospital / Healthcare Facility Agency
Capital Region Medical Center Prairie Dog | TCG
City of Hope Interplanetary
Holy Cross Health Springboard Brand & Creative Strategy
Lawrence Memorial Hospital Dobies Healthcare Group
Methodist Health System Anderson Partners Advertising
Nyack Hospital The Byne Group
Phoebe Health Tailfin Marketing
Saint Agnes Medical Center Prairie Dog | TCG
Santa Clara Valley Medical Center Maricich Health
St. David’s HealthCare The Atkins Group
The Jackson Clinic TotalCom Marketing Communications
University of Missouri Health Care Prairie Dog | TCG
 .
BEST MULTICULTURAL CAMPAIGN  
Hospital / Healthcare Facility Agency
CHRISTUS Southeast Texas Health System The Atkins Group
City of Hope Interplanetary
DCH Regional Medical Center TotalCom Marketing Communications
Florida Hospital Brown Parker & DeMarinis Advertising
Holy Cross Health Springboard Brand & Creative Strategy
Houston Methodist In-house
Hunt Regional Healthcare In-house
Lawrence Memorial Hospital Dobies Healthcare Group
Mt. Sinai Health system In-house
NewYork-Presbyterian Seiden Advertising
Northeast Georgia Health System In-house
Phoebe Health Tailfin Marketing
Santa Clara Valley Medical Center Maricich Health
The Jackson Clinic TotalCom Marketing Communications
UPMC
 .
BEST DIGITAL CAMPAIGN  
Under 200 Beds  
Hospital / Healthcare Facility Agency
BlueCross BlueShield of Tennessee The bohan Agency, Inc.
Capital Region Medical Center Prairie Dog | TCG
Cullman Regional Frederick Swanston
Effingham Health System Spyhop Media
Fremont Health Influence Health
Gibson City Hospital Central States Media
Granville Health System Creative Images of NC
Henry County Medical Center Relevate Health Group
Hunt Regional Healthcare In-house
Kansas City Orthopaedic Institute – Physician owned hospital Dobies Healthcare Group
Lawrence Memorial Hospital Dobies Healthcare Group
Merrick Medical Center – Bryan Health Dobies Healthcare Group
StoneSprings Hospital Brown Parker & DeMarinis Advertising
 .
Between 200-500 Beds
Hospital / Healthcare Facility Agency
Augusta University Health Ten Adams
Children’s National Health System RP3 Agency
City of Hope Interplanetary
Ellis Medicine Smith & Jones
Jackson Hospital TotalCom Marketing Communications
Nicklaus Children’s Health System Rise Interactive
Nyack Hospital The Byne Group
Rocky Mountain Hospital for Children Brown Parker & DeMarinis Advertising
Saint Agnes Medical Center Prairie Dog | TCG
Samaritan Health Services In-house
The Jackson Clinic TotalCom Marketing Communications
VCU Health ndp
 .
Over 500 Beds
Hospital / Healthcare Facility Agency
Athens Regional Medical Center  
Baptist Health System Scoppechio
CHRISTUS Southeast Texas Health System The Atkins Group
DCH Regional Medical Center TotalCom Marketing Communications
Florida Hospital Brown Parker & DeMarinis Advertising
Holy Cross Health Springboard Brand & Creative Strategy
Houston Methodist Rise Interactive
Inova Centretek
Montefiore Medical Center The Bloc
Mt. Sinai Health system In-house
NewYork-Presbyterian Seiden Advertising
North Mississippi Medical Center Springboard Brand & Creative Strategy
Norton Healthcare Influence Health
Ochsner Health System White Rhino
Phoebe Health Tailfin Marketing
Santa Clara Valley Medical Center Maricich Health
TriHealth Publicis Hawkeye
University of Florida Health In-house
University of Missouri Health Care Prairie Dog | TCG
UPMC
 .
BEST WEBSITE  
Under 200 Beds  
Hospital / Healthcare Facility Agency
BlueCross BlueShield of Tennessee The bohan Agency, Inc.
Capital Region Medical Center Prairie Dog | TCG
Coffeyville Regional Medical Center AcrobatAnt
Cullman Regional Frederick Swanston
Effingham Health System Spyhop Media
Fremont Health Influence Health
Gibson City Hospital Central States Media
Granville Health System Creative Images of NC
Henry County Medical Center Relevate Health Group
Hunt Regional Healthcare In-house
Jefferson Community Health & Life Dobies Healthcare Group
Kansas City Orthopaedic Institute – Physician owned hospital Dobies Healthcare Group
Kirby Medical Center Scorpion Healthcare Marketing
StoneSprings Hospital Brown Parker & DeMarinis Advertising
 .
Between 200-500 Beds  
Hospital / Healthcare Facility Agency
Cape Regional In-house
Children’s National Health System RP3 Agency
City of Hope Interplanetary
Jackson Hospital TotalCom Marketing Communications
Lakeland Health In-house
Mary Washington Healthcare Scorpion Healthcare
Nicklaus Children’s Health System Rise Interactive
Nyack Hospital The Byne Group
Rocky Mountain Hospital for Children Brown Parker & DeMarinis Advertising
Saint Agnes Medical Center Prairie Dog | TCG
Samaritan Health Services In-house
The Jackson Clinic TotalCom Marketing Communications
VCU Health ndp
 .
Over 500 Beds  
Hospital / Healthcare Facility Agency
Athens Regional Medical Center
Baptist Health System Scoppechio
Carilion Clinic In-house
CHRISTUS Southeast Texas Health System The Atkins Group
DCH Regional Medical Center TotalCom Marketing Communications
Dekalb Health
Florida Hospital Brown Parker & DeMarinis Advertising
Houston Methodist Rise Interactive
Martin Health System Franklin Street
Mt. Sinai Health system In-house
NewYork-Presbyterian In-house
North Mississippi Medical Center Springboard Brand & Creative Strategy
Norton Healthcare Influence Health
Ochsner Health System White Rhino
Phoebe Health Tailfin Marketing
Santa Clara Valley Medical Center Maricich Health
UAB Health System Cayenne Creative
University of Florida Health In-house
University of Missouri Health Care Prairie Dog | TCG
UPMC
Yale New Haven Health System
 .
BEST OUT-OF-HOME / PR PROGRAM  
Under 500 Beds  
Hospital / Healthcare Facility Agency
Cape Regional In-house
City of Hope Interplanetary
Cullman Regional Frederick Swanston
Effingham Health System Spyhop Media
Hunt Regional Healthcare In-house
Jackson Hospital TotalCom Marketing Communications
Kirby Medical Center In-house
Lakeland Health In-house
Methodist Healthcare Frederick Swanston
Princeton HealthCare
Rocky Mountain Hospital for Children Brown Parker & DeMarinis Advertising
The Jackson Clinic TotalCom Marketing Communications
 .
Over 500 Beds  
Hospital / Healthcare Facility Agency
Athens Regional Medical Center
Baptist Health System Scoppechio
DCH Regional Medical Center TotalCom Marketing Communications
Dekalb Health
Florida Hospital Brown Parker & DeMarinis Advertising
Lahey Health MERGE Boston
Martin Health System In-house
Norton Healthcare Influence Health
Novant Health In-house
Phoebe Health Tailfin Marketing
Santa Clara Valley Medical Center Maricich Health
St. David’s HealthCare The Atkins Group
TriHealth Publicis Hawkeye
UAB Health System In-house
University of Florida Health In-house
University of Missouri Health Care Prairie Dog | TCG
UPMC
Yale New Haven Health System
 .
BEST PRINT CAMPAIGN  
Under 200 Beds  
Hospital / Healthcare Facility Agency
BlueCross BlueShield of Tennessee The bohan Agency, Inc.
Capital Region Medical Center Prairie Dog | TCG
Cullman Regional Frederick Swanston
Effingham Health System Spyhop Media
Fremont Health Influence Health
Granville Health System Creative Images of NC
Hunt Regional Healthcare In-house
Meadows Health In-house
Medina Healthcare System Phil Chrzanowski Design
Samaritan Health Services In-house
SLUCare Physician Group In-house
Spartanburg Regional Frederick Swanston
Texas Health Presbyterian Hospital Flower Mound Phil Chrzanowski Design
 .
Between 200-500 Beds  
Hospital / Healthcare Facility Agency
Cape Regional In-house
City of Hope Interplanetary
Houston Methodist Sugar Land Hospital In-house
Jackson Hospital TotalCom Marketing Communications
Methodist Healthcare Frederick Swanston
Nyack Hospital The Byne Group
Rocky Mountain Hospital for Children Brown Parker & DeMarinis Advertising
Saint Agnes Medical Center Prairie Dog | TCG
Samaritan Health Services In-house
Shepherd Center Frederick Swanston
The Jackson Clinic TotalCom Marketing Communications
VCU Health ndp
WellStar West Georgia Medical Center Springboard Brand & Creative Strategy
 .
Over 500 Beds  
Hospital / Healthcare Facility Agency
Baylor Scott & White Health Wax Custom Communications
CHRISTUS Southeast Texas Health System The Atkins Group
DCH Regional Medical Center TotalCom Marketing Communications
Florida Hospital Brown Parker & DeMarinis Advertising
HCA MountainStar In-house
Holy Cross Health Springboard Brand & Creative Strategy
Methodist Health System Anderson Partners Advertising
Montefiore Medical Center The Bloc
NewYork-Presbyterian Seiden Advertising
North Mississippi Medical Center Springboard Brand & Creative Strategy
Phoebe Health Tailfin Marketing
Roper St. Francis Healthcare In-house
Santa Clara Valley Medical Center Maricich Health
St. David’s HealthCare The Atkins Group
TriHealth Publicis Hawkeye
University of Missouri Health Care Prairie Dog | TCG
 .
BEST TELEVISION CAMPAIGN  
Under 200 Beds  
Hospital / Healthcare Facility Agency
Augusta Health In-house
BlueCross BlueShield of Tennessee The bohan Agency, Inc.
Capital Region Medical Center Prairie Dog | TCG
Coffee Regional Medical Center Frederick Swanston
Cullman Regional Frederick Swanston
Effingham Health System Spyhop Media
Fremont Health Influence Health
Lawrence Memorial Hospital Dobies Healthcare Group
SLUCare Physician Group In-house
Spartanburg Regional Frederick Swanston
 .
Between 200-500 Beds  
Hospital / Healthcare Facility Agency
American Health Imaging Frederick Swanston
Augusta University Health Ten Adams
Baton Rouge General ndp
Cape Regional Core Communications
Children’s National Health System RP3 Agency
City of Hope Interplanetary
Ellis Medicine Smith & Jones
Fairfield Medical Center SpaceJunk
Lakeland Health In-house
McLaren Lapeer Region Publicom, Inc.
Munroe Regional Scoppechio
Rocky Mountain Hospital for Children Brown Parker & DeMarinis Advertising
Saint Agnes Medical Center Prairie Dog | TCG
The Jackson Clinic TotalCom Marketing Communications
 .
Over 500 Beds  
Hospital / Healthcare Facility Agency
Baptist Health System Scoppechio
CHRISTUS Southeast Texas Health System The Atkins Group
DCH Regional Medical Center TotalCom Marketing Communications
Florida Hospital Brown Parker & DeMarinis Advertising
Holy Cross Health Springboard Brand & Creative Strategy
Kindred Healthcare ndp
Methodist Health System Anderson Partners Advertising
Montefiore Medical Center The Bloc
NewYork-Presbyterian Seiden Advertising
Norton Healthcare Influence Health
Novant Health BBDO-Atlanta
Phoebe Health Tailfin Marketing
Roper St. Francis Healthcare Moondog Animation Studio
Saint Francis Health System AcrobatAnt
Santa Clara Valley Medical Center Maricich Health
St. David’s HealthCare The Atkins Group
University of Florida Health Capstrat
University of Missouri Health Care Prairie Dog | TCG
UPMC
 .
BEST SERVICE LINE CAMPAIGN  
Under 200 Beds  
Hospital / Healthcare Facility Agency
Children’s Hospital of Georgia at Augusta University In-house
City of Hope Interplanetary
Cullman Regional Frederick Swanston
EvergreenHealth Arscentia,  Lot-22 Creative, and Firmani + Associates
Fremont Health Influence Health
Nemours/Alfred I. duPont Hospital for Children &Barr
Portneuf Health Partners Smith & Jones
Santa Clara Valley Medical Center Maricich Health
Southeast Alabama Medical Center TotalCom Marketing Communications
Spartanburg Regional Frederick Swanston
St. Anthony’s Medical Center
StoneSprings Hospital Brown Parker & DeMarinis Advertising
 .
Between 200-500 Beds  
Hospital / Healthcare Facility Agency
Cancer Center In-house
Cheyenne Regional Cancer Center In-house
Children’s National Health System RP3 Agency
Dameron Hospital In-house
Ellis Medicine Smith & Jones
Florida Hospital for Women In-house
Houston Methodist Sugar Land Hospital In-house
McLaren Health Care Publicom, Inc.
Nyack Hospital The Byne Group
Samaritan Health Services In-house
Seattle Children’s Hospital Copacino+Fujikado
South Nassau In-house
White Plains Hospital Smith & Jones
 .
Over 500 Beds  
Hospital / Healthcare Facility Agency
Advanced Neuroscience Network BG, Inc.
Cancer Treatment Centers of America Assembly
Florida Hospital Brown Parker & DeMarinis Advertising
MD Anderson Cancer Center
Methodist Health System Anderson Partners Advertising
Mt. Sinai Health system In-house
Norton Healthcare Influence Health
Ochsner Health System White Rhino
OSF Healthcare Central States Media
Phoebe Health Tailfin Marketing
St. David’s HealthCare The Atkins Group
St. Jude Children’s Hospital (Various)
TriHealth Publicis Hawkeye
 .
DELEGATE’S CHOICE
Hospital / Healthcare Facility Agency
BlueCross BlueShield of Tennessee The bohan Agency, Inc.
Cape Regional In-house / Core Communications
Capital Region Medical Center Prairie Dog | TCG
Children’s National Health System RP3 Agency
City of Hope Interplanetary
Cullman Regional Frederick Swanston
Effingham Health System Spyhop Media
Florida Hospital Brown Parker & DeMarinis Advertising
Fremont Health Influence Health
Holy Cross Health Springboard Brand & Creative Strategy
Methodist Health System Anderson Partners Advertising
Nyack Hospital The Byne Group
Phoebe Health Tailfin Marketing
Rocky Mountain Hospital for Children Brown Parker & DeMarinis Advertising
Saint Agnes Medical Center Prairie Dog | TCG
Samaritan Health Services In-house
Santa Clara Valley Medical Center Maricich Health
Spartanburg Regional Frederick Swanston
St. David’s HealthCare The Atkins Group
The Jackson Clinic TotalCom Marketing Communications