DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products, is proud to announce winners for its fifth annual Advertising Awards. The awards were part of the annual Hospital Marketing National Conference held June 5-6 in Atlanta, Georgia.
“We’re proud to recognize the best hospital marketing across the country,” says Bob Ehrlich, CEO of DTC Perspectives. “With imminent change to our healthcare system, it’s more important now than ever for hospitals to be positioning and branding themselves in the eyes of consumers.”
The 2018 Ad Awards showcase exemplary work spanning multiple media and strategic categories, including a Delegate’s Choice category. Gold, Silver, and Bronze winners were announced for all categories during the Advertising Awards luncheon held on June 5.
Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.
And the 2018 Hospital Marketing National Advertising Awards winners are…
Honorable Mention
Bronze Winner
Silver Winner
Gold Winner
BEST RADIO CAMPAIGN | |
Hospital / Healthcare Facility | Agency |
Capital Region Medical Center | Prairie Dog | TCG |
City of Hope | Interplanetary |
Holy Cross Health | Springboard Brand & Creative Strategy |
Lawrence Memorial Hospital | Dobies Healthcare Group |
Methodist Health System | Anderson Partners Advertising |
Nyack Hospital | The Byne Group |
Phoebe Health | Tailfin Marketing |
Saint Agnes Medical Center | Prairie Dog | TCG |
Santa Clara Valley Medical Center | Maricich Health |
St. David’s HealthCare | The Atkins Group |
The Jackson Clinic | TotalCom Marketing Communications |
University of Missouri Health Care | Prairie Dog | TCG |
. | |
BEST MULTICULTURAL CAMPAIGN | |
Hospital / Healthcare Facility | Agency |
CHRISTUS Southeast Texas Health System | The Atkins Group |
City of Hope | Interplanetary |
DCH Regional Medical Center | TotalCom Marketing Communications |
Florida Hospital | Brown Parker & DeMarinis Advertising |
Holy Cross Health | Springboard Brand & Creative Strategy |
Houston Methodist | In-house |
Hunt Regional Healthcare | In-house |
Lawrence Memorial Hospital | Dobies Healthcare Group |
Mt. Sinai Health system | In-house |
NewYork-Presbyterian | Seiden Advertising |
Northeast Georgia Health System | In-house |
Phoebe Health | Tailfin Marketing |
Santa Clara Valley Medical Center | Maricich Health |
The Jackson Clinic | TotalCom Marketing Communications |
UPMC | |
. | |
BEST DIGITAL CAMPAIGN | |
Under 200 Beds | |
Hospital / Healthcare Facility | Agency |
BlueCross BlueShield of Tennessee | The bohan Agency, Inc. |
Capital Region Medical Center | Prairie Dog | TCG |
Cullman Regional | Frederick Swanston |
Effingham Health System | Spyhop Media |
Fremont Health | Influence Health |
Gibson City Hospital | Central States Media |
Granville Health System | Creative Images of NC |
Henry County Medical Center | Relevate Health Group |
Hunt Regional Healthcare | In-house |
Kansas City Orthopaedic Institute – Physician owned hospital | Dobies Healthcare Group |
Lawrence Memorial Hospital | Dobies Healthcare Group |
Merrick Medical Center – Bryan Health | Dobies Healthcare Group |
StoneSprings Hospital | Brown Parker & DeMarinis Advertising |
. | |
Between 200-500 Beds | |
Hospital / Healthcare Facility | Agency |
Augusta University Health | Ten Adams |
Children’s National Health System | RP3 Agency |
City of Hope | Interplanetary |
Ellis Medicine | Smith & Jones |
Jackson Hospital | TotalCom Marketing Communications |
Nicklaus Children’s Health System | Rise Interactive |
Nyack Hospital | The Byne Group |
Rocky Mountain Hospital for Children | Brown Parker & DeMarinis Advertising |
Saint Agnes Medical Center | Prairie Dog | TCG |
Samaritan Health Services | In-house |
The Jackson Clinic | TotalCom Marketing Communications |
VCU Health | ndp |
. | |
Over 500 Beds | |
Hospital / Healthcare Facility | Agency |
Athens Regional Medical Center | |
Baptist Health System | Scoppechio |
CHRISTUS Southeast Texas Health System | The Atkins Group |
DCH Regional Medical Center | TotalCom Marketing Communications |
Florida Hospital | Brown Parker & DeMarinis Advertising |
Holy Cross Health | Springboard Brand & Creative Strategy |
Houston Methodist | Rise Interactive |
Inova | Centretek |
Montefiore Medical Center | The Bloc |
Mt. Sinai Health system | In-house |
NewYork-Presbyterian | Seiden Advertising |
North Mississippi Medical Center | Springboard Brand & Creative Strategy |
Norton Healthcare | Influence Health |
Ochsner Health System | White Rhino |
Phoebe Health | Tailfin Marketing |
Santa Clara Valley Medical Center | Maricich Health |
TriHealth | Publicis Hawkeye |
University of Florida Health | In-house |
University of Missouri Health Care | Prairie Dog | TCG |
UPMC | |
. | |
BEST WEBSITE | |
Under 200 Beds | |
Hospital / Healthcare Facility | Agency |
BlueCross BlueShield of Tennessee | The bohan Agency, Inc. |
Capital Region Medical Center | Prairie Dog | TCG |
Coffeyville Regional Medical Center | AcrobatAnt |
Cullman Regional | Frederick Swanston |
Effingham Health System | Spyhop Media |
Fremont Health | Influence Health |
Gibson City Hospital | Central States Media |
Granville Health System | Creative Images of NC |
Henry County Medical Center | Relevate Health Group |
Hunt Regional Healthcare | In-house |
Jefferson Community Health & Life | Dobies Healthcare Group |
Kansas City Orthopaedic Institute – Physician owned hospital | Dobies Healthcare Group |
Kirby Medical Center | Scorpion Healthcare Marketing |
StoneSprings Hospital | Brown Parker & DeMarinis Advertising |
. | |
Between 200-500 Beds | |
Hospital / Healthcare Facility | Agency |
Cape Regional | In-house |
Children’s National Health System | RP3 Agency |
City of Hope | Interplanetary |
Jackson Hospital | TotalCom Marketing Communications |
Lakeland Health | In-house |
Mary Washington Healthcare | Scorpion Healthcare |
Nicklaus Children’s Health System | Rise Interactive |
Nyack Hospital | The Byne Group |
Rocky Mountain Hospital for Children | Brown Parker & DeMarinis Advertising |
Saint Agnes Medical Center | Prairie Dog | TCG |
Samaritan Health Services | In-house |
The Jackson Clinic | TotalCom Marketing Communications |
VCU Health | ndp |
. | |
Over 500 Beds | |
Hospital / Healthcare Facility | Agency |
Athens Regional Medical Center | |
Baptist Health System | Scoppechio |
Carilion Clinic | In-house |
CHRISTUS Southeast Texas Health System | The Atkins Group |
DCH Regional Medical Center | TotalCom Marketing Communications |
Dekalb Health | |
Florida Hospital | Brown Parker & DeMarinis Advertising |
Houston Methodist | Rise Interactive |
Martin Health System | Franklin Street |
Mt. Sinai Health system | In-house |
NewYork-Presbyterian | In-house |
North Mississippi Medical Center | Springboard Brand & Creative Strategy |
Norton Healthcare | Influence Health |
Ochsner Health System | White Rhino |
Phoebe Health | Tailfin Marketing |
Santa Clara Valley Medical Center | Maricich Health |
UAB Health System | Cayenne Creative |
University of Florida Health | In-house |
University of Missouri Health Care | Prairie Dog | TCG |
UPMC | |
Yale New Haven Health System | |
. | |
BEST OUT-OF-HOME / PR PROGRAM | |
Under 500 Beds | |
Hospital / Healthcare Facility | Agency |
Cape Regional | In-house |
City of Hope | Interplanetary |
Cullman Regional | Frederick Swanston |
Effingham Health System | Spyhop Media |
Hunt Regional Healthcare | In-house |
Jackson Hospital | TotalCom Marketing Communications |
Kirby Medical Center | In-house |
Lakeland Health | In-house |
Methodist Healthcare | Frederick Swanston |
Princeton HealthCare | |
Rocky Mountain Hospital for Children | Brown Parker & DeMarinis Advertising |
The Jackson Clinic | TotalCom Marketing Communications |
. | |
Over 500 Beds | |
Hospital / Healthcare Facility | Agency |
Athens Regional Medical Center | |
Baptist Health System | Scoppechio |
DCH Regional Medical Center | TotalCom Marketing Communications |
Dekalb Health | |
Florida Hospital | Brown Parker & DeMarinis Advertising |
Lahey Health | MERGE Boston |
Martin Health System | In-house |
Norton Healthcare | Influence Health |
Novant Health | In-house |
Phoebe Health | Tailfin Marketing |
Santa Clara Valley Medical Center | Maricich Health |
St. David’s HealthCare | The Atkins Group |
TriHealth | Publicis Hawkeye |
UAB Health System | In-house |
University of Florida Health | In-house |
University of Missouri Health Care | Prairie Dog | TCG |
UPMC | |
Yale New Haven Health System | |
. | |
BEST PRINT CAMPAIGN | |
Under 200 Beds | |
Hospital / Healthcare Facility | Agency |
BlueCross BlueShield of Tennessee | The bohan Agency, Inc. |
Capital Region Medical Center | Prairie Dog | TCG |
Cullman Regional | Frederick Swanston |
Effingham Health System | Spyhop Media |
Fremont Health | Influence Health |
Granville Health System | Creative Images of NC |
Hunt Regional Healthcare | In-house |
Meadows Health | In-house |
Medina Healthcare System | Phil Chrzanowski Design |
Samaritan Health Services | In-house |
SLUCare Physician Group | In-house |
Spartanburg Regional | Frederick Swanston |
Texas Health Presbyterian Hospital Flower Mound | Phil Chrzanowski Design |
. | |
Between 200-500 Beds | |
Hospital / Healthcare Facility | Agency |
Cape Regional | In-house |
City of Hope | Interplanetary |
Houston Methodist Sugar Land Hospital | In-house |
Jackson Hospital | TotalCom Marketing Communications |
Methodist Healthcare | Frederick Swanston |
Nyack Hospital | The Byne Group |
Rocky Mountain Hospital for Children | Brown Parker & DeMarinis Advertising |
Saint Agnes Medical Center | Prairie Dog | TCG |
Samaritan Health Services | In-house |
Shepherd Center | Frederick Swanston |
The Jackson Clinic | TotalCom Marketing Communications |
VCU Health | ndp |
WellStar West Georgia Medical Center | Springboard Brand & Creative Strategy |
. | |
Over 500 Beds | |
Hospital / Healthcare Facility | Agency |
Baylor Scott & White Health | Wax Custom Communications |
CHRISTUS Southeast Texas Health System | The Atkins Group |
DCH Regional Medical Center | TotalCom Marketing Communications |
Florida Hospital | Brown Parker & DeMarinis Advertising |
HCA MountainStar | In-house |
Holy Cross Health | Springboard Brand & Creative Strategy |
Methodist Health System | Anderson Partners Advertising |
Montefiore Medical Center | The Bloc |
NewYork-Presbyterian | Seiden Advertising |
North Mississippi Medical Center | Springboard Brand & Creative Strategy |
Phoebe Health | Tailfin Marketing |
Roper St. Francis Healthcare | In-house |
Santa Clara Valley Medical Center | Maricich Health |
St. David’s HealthCare | The Atkins Group |
TriHealth | Publicis Hawkeye |
University of Missouri Health Care | Prairie Dog | TCG |
. | |
BEST TELEVISION CAMPAIGN | |
Under 200 Beds | |
Hospital / Healthcare Facility | Agency |
Augusta Health | In-house |
BlueCross BlueShield of Tennessee | The bohan Agency, Inc. |
Capital Region Medical Center | Prairie Dog | TCG |
Coffee Regional Medical Center | Frederick Swanston |
Cullman Regional | Frederick Swanston |
Effingham Health System | Spyhop Media |
Fremont Health | Influence Health |
Lawrence Memorial Hospital | Dobies Healthcare Group |
SLUCare Physician Group | In-house |
Spartanburg Regional | Frederick Swanston |
. | |
Between 200-500 Beds | |
Hospital / Healthcare Facility | Agency |
American Health Imaging | Frederick Swanston |
Augusta University Health | Ten Adams |
Baton Rouge General | ndp |
Cape Regional | Core Communications |
Children’s National Health System | RP3 Agency |
City of Hope | Interplanetary |
Ellis Medicine | Smith & Jones |
Fairfield Medical Center | SpaceJunk |
Lakeland Health | In-house |
McLaren Lapeer Region | Publicom, Inc. |
Munroe Regional | Scoppechio |
Rocky Mountain Hospital for Children | Brown Parker & DeMarinis Advertising |
Saint Agnes Medical Center | Prairie Dog | TCG |
The Jackson Clinic | TotalCom Marketing Communications |
. | |
Over 500 Beds | |
Hospital / Healthcare Facility | Agency |
Baptist Health System | Scoppechio |
CHRISTUS Southeast Texas Health System | The Atkins Group |
DCH Regional Medical Center | TotalCom Marketing Communications |
Florida Hospital | Brown Parker & DeMarinis Advertising |
Holy Cross Health | Springboard Brand & Creative Strategy |
Kindred Healthcare | ndp |
Methodist Health System | Anderson Partners Advertising |
Montefiore Medical Center | The Bloc |
NewYork-Presbyterian | Seiden Advertising |
Norton Healthcare | Influence Health |
Novant Health | BBDO-Atlanta |
Phoebe Health | Tailfin Marketing |
Roper St. Francis Healthcare | Moondog Animation Studio |
Saint Francis Health System | AcrobatAnt |
Santa Clara Valley Medical Center | Maricich Health |
St. David’s HealthCare | The Atkins Group |
University of Florida Health | Capstrat |
University of Missouri Health Care | Prairie Dog | TCG |
UPMC | |
. | |
BEST SERVICE LINE CAMPAIGN | |
Under 200 Beds | |
Hospital / Healthcare Facility | Agency |
Children’s Hospital of Georgia at Augusta University | In-house |
City of Hope | Interplanetary |
Cullman Regional | Frederick Swanston |
EvergreenHealth | Arscentia, Lot-22 Creative, and Firmani + Associates |
Fremont Health | Influence Health |
Nemours/Alfred I. duPont Hospital for Children | &Barr |
Portneuf Health Partners | Smith & Jones |
Santa Clara Valley Medical Center | Maricich Health |
Southeast Alabama Medical Center | TotalCom Marketing Communications |
Spartanburg Regional | Frederick Swanston |
St. Anthony’s Medical Center | |
StoneSprings Hospital | Brown Parker & DeMarinis Advertising |
. | |
Between 200-500 Beds | |
Hospital / Healthcare Facility | Agency |
Cancer Center | In-house |
Cheyenne Regional Cancer Center | In-house |
Children’s National Health System | RP3 Agency |
Dameron Hospital | In-house |
Ellis Medicine | Smith & Jones |
Florida Hospital for Women | In-house |
Houston Methodist Sugar Land Hospital | In-house |
McLaren Health Care | Publicom, Inc. |
Nyack Hospital | The Byne Group |
Samaritan Health Services | In-house |
Seattle Children’s Hospital | Copacino+Fujikado |
South Nassau | In-house |
White Plains Hospital | Smith & Jones |
. | |
Over 500 Beds | |
Hospital / Healthcare Facility | Agency |
Advanced Neuroscience Network | BG, Inc. |
Cancer Treatment Centers of America | Assembly |
Florida Hospital | Brown Parker & DeMarinis Advertising |
MD Anderson Cancer Center | |
Methodist Health System | Anderson Partners Advertising |
Mt. Sinai Health system | In-house |
Norton Healthcare | Influence Health |
Ochsner Health System | White Rhino |
OSF Healthcare | Central States Media |
Phoebe Health | Tailfin Marketing |
St. David’s HealthCare | The Atkins Group |
St. Jude Children’s Hospital | (Various) |
TriHealth | Publicis Hawkeye |
. | |
DELEGATE’S CHOICE | |
Hospital / Healthcare Facility | Agency |
BlueCross BlueShield of Tennessee | The bohan Agency, Inc. |
Cape Regional | In-house / Core Communications |
Capital Region Medical Center | Prairie Dog | TCG |
Children’s National Health System | RP3 Agency |
City of Hope | Interplanetary |
Cullman Regional | Frederick Swanston |
Effingham Health System | Spyhop Media |
Florida Hospital | Brown Parker & DeMarinis Advertising |
Fremont Health | Influence Health |
Holy Cross Health | Springboard Brand & Creative Strategy |
Methodist Health System | Anderson Partners Advertising |
Nyack Hospital | The Byne Group |
Phoebe Health | Tailfin Marketing |
Rocky Mountain Hospital for Children | Brown Parker & DeMarinis Advertising |
Saint Agnes Medical Center | Prairie Dog | TCG |
Samaritan Health Services | In-house |
Santa Clara Valley Medical Center | Maricich Health |
Spartanburg Regional | Frederick Swanston |
St. David’s HealthCare | The Atkins Group |
The Jackson Clinic | TotalCom Marketing Communications |