DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products, is proud to announce winners for its fourth annual Advertising Awards. The awards were part of the fourth annual Hospital Marketing National Conference held June 5-7 in Atlanta, Georgia.
“We’re proud to recognize the best hospital marketing across the country,” says Bob Ehrlich, CEO of DTC Perspectives. “With imminent change to our healthcare system, it’s more important now than ever for hospitals to be positioning and branding themselves in the eyes of consumers.”
The 2017 Ad Awards showcase exemplary work spanning multiple media and strategic categories. During the Advertising Awards Dinner held on June 6, Gold, Silver, and Bronze winners were announced for all categories.
Honorable Mention
Bronze Winner
Silver Winner
Gold Winner
| Hospital / Healthcare Facility | Agency | Creative Example |
BEST RADIO CAMPAIGN |
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Under 200 or Over 500 Beds |
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| Children’s Health | Barkley | |
| Children’s Hospital of Michigan | In-house | |
| Coffee Regional Medical Center | Frederick Swanston | Listen to Radio Campaign |
| Edward-Elmhurst Health | Maricich Health | |
| Holy Cross Health | Springboard Brand & Creative Strategy | |
| Intermountain Healthcare – Primary Children’s Hospital | R&R Partners / Faktory | |
| Methodist Health System | Anderson Partners Advertising | |
| Santa Clara Valley Medical Center | Maricich Health | |
| ThedaCare Health System | Laughlin Constable | |
| Thibodaux Regional Medical Center | TotalCom Marketing | |
| . | ||
Between 200-500 Beds |
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| Augusta University Health | Ten Adams | |
| Cancer Center | In-house | |
| McLaren Bay Region | Publicom, Inc. | |
| McLaren Health Care | Publicom, Inc. | |
| Middlesex Hospital | Primacy | |
| Nyack Hospital | The Byne Group | |
| South Nassau Communities Hospital | Wax Custom Communications | |
| WellStar West Georgia Medical Center (Home Team Health) | Springboard Brand & Creative Strategy | |
| WellStar West Georgia Medical Center (Women’s Health Awareness Campaign) | Springboard Brand & Creative Strategy | |
| White Plains Hospital | Smith & Jones | Listen to Radio Campaign |
| . | ||
BEST DIGITAL CAMPAIGN |
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Under 200 Beds |
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| Children’s Hospital of Michigan | In-house | |
| Craig Hospital | Viget | 
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| Cullman Regional Medical Center | Frederick Swanston | |
| East TN Children’s Hospital | ||
| Holy Cross Germantown Hospital | Springboard Brand & Creative Strategy | 
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| Lake Regional Healthcare | H2M | |
| OrthoNOW® | Latin2Latin | |
| Santa Clara Valley Medical Center | Maricich Health | |
| StoneSprings Hospital | Brown Parker & DeMarinis Advertising | 
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| Thibodaux Regional Medical Center | TotalCom Marketing | |
| . | ||
Between 200-500 Beds |
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| Augusta University Health | Ten Adams | 
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| Cancer Center | In-house | |
| McLaren Bay Region | Publicom, Inc. | |
| McLaren Health Care | Publicom, Inc. | |
| McLaren Lapeer Region | Publicom, Inc. | |
| Middlesex Hospital | Primacy | |
| Nyack Hospital | The Byne Group | 
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| Palm Beach Gardens Medical Center | BG Marketing | |
| Samaritan Health Services | In-house | 
Click on image to enlarge |
| Seattle Children’s Hospital (Research Institute Campaign) | Copacino+Fujikado | |
| Seattle Children’s Hospital (Brand Campaign) | Copacino+Fujikado | |
| South Nassau Communities Hospital | Wax Custom Communications | |
| . | ||
Over 500 Beds |
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| Florida Tampa Hospital | ChappellRoberts | |
| Gwinnett Medical Center | Nucleus Medical Media | |
| Hansen Family Hospital | Amperage | |
| Inova | Centretek | 
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| Montefiore Medical Center | The Bloc | 
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| New York Methodist Hospital | Furman Roth | |
| North Mississippi Medical Center | Springboard Brand & Creative Strategy | |
| Novant Health | ABZ Creative Partners | |
| Phoebe Health | Tailfin | 
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| The MetroHealth System | Frederick Swanston | |
| TriHealth | Publicis Hawkeye | |
| . | ||
BEST WEBSITE |
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Under 200 Beds |
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| Cooley Dickinson Health Care | White Rhino | |
| Craig Hospital | Viget | |
| Cullman Regional Medical Center | Frederick Swanston | |
| Lake Regional Healthcare | H2M | |
| Litzenberg Memorial County Hospital | In-house | |
| Midwest Orthopedics at Rush | Centretek | 
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| OrthoNOW® | Latin2Latin | |
| Portneuf Health Partners | Smith & Jones | 
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| Sarah D. Culbertson Memorial Hospital | McDaniels Marketing | 
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| StoneSprings Hospital | Brown Parker & DeMarinis Advertising | |
| . | ||
Between 200-500 Beds |
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| Augusta University Health | In-house | |
| Cheyenne Regional Medical Center | WestEdge Collective | |
| Children’s Mercy Kansas City | Behemoth | 
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| Cookeville Regional Medical Center | WD Stone & Associates | |
| Hamilton Health Care System | In-house | 
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| Middlesex Hospital | Primacy | |
| Nyack Hospital | The Byne Group | |
| Overlake Medical Center | White Rhino | 
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| Palm Beach Gardens Medical Center | BG Marketing | |
| South Nassau Communities Hospital | Wax Custom Communications | |
| Tidelands Health | In-house | |
| . | ||
Over 500 Beds |
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| Appalachian Regional Healthcare System | In-house |  click image to enlarge |
| Beaumont Health | Centretek | |
| Florida Tampa Hospital | ChappellRoberts | |
| Hayes Green Beach Memorial Hospital | Engine Creative | |
| Montefiore Medical Center | The Bloc | |
| Nebraska Medicine | Centretek | |
| Northeast Georgia Health System | In-house | |
| Novant Health | ABZ Creative Partners | 
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| Phoebe Health | Tailfin | 
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| The MetroHealth System | Frederick Swanston | |
| . | ||
BEST MULTICULTURAL CAMPAIGN |
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| Cancer Treatment Centers of America | Assembly | 
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| Children’s Mercy Kansas City | Behemoth | 
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| Children’s Miracle Networks | PP+K | |
| Mary Washington Healthcare | Scorpion Healthcare | |
| Northeast Georgia Health System | In-house | 
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| Novant Health | ABZ Creative Partners | |
| Samaritan Health Services | In-house | |
| Santa Clara Valley Medical Center | Maricich Health | |
| Shriners Hospitals for Children | Shift4Corporation | |
| St. Jude Children’s Research Hospital | (Various) | |
| . | ||
BEST OUT-OF-HOME / PR PROGRAM |
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Under 500 Beds |
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| Children’s Hospital of Michigan | In-house | |
| Craig Hospital | In-house | 
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| Cullman Regional Medical Center | Frederick Swanston | 
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| Florida Hospital for Women | Brown Parker & DeMarinis Advertising | |
| Lake Regional Healthcare | H2M | |
| McLaren Bay Region | Publicom, Inc. | |
| McLaren Health Care | Publicom, Inc. | |
| Nyack Hospital | The Byne Group | 
click image to enlarge |
| OrthoNOW® | Latin2Latin | |
| Santa Clara Valley Medical Center | Maricich Health | |
| Seattle Children’s Hospital (Strong Against Cancer Fall Campaign) | Copacino+Fujikado | |
| . | ||
Over 500 Beds |
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| Children’s Health | Barkley | 
click image to enlarge |
| Edward-Elmhurst Health | Maricich Health | |
| Florida Tampa Hospital | ChappellRoberts | |
| Hansen Family Hospital | Amperage & Times Citizen Communications | 
click image to enlarge |
| Hayes Green Beach Memorial Hospital | Engine Creative | |
| HCA MountainStar | Brown Parker & DeMarinis Advertising | |
| New York Methodist Hospital | Furman Roth | |
| North Mississippi Medical Center | In-house | |
| Phoebe Health | Tailfin | |
| Saint Thomas Health | BOHAN Advertising | |
| The MetroHealth System | Frederick Swanston | 
click image to enlarge |
| TriHealth | Publicis Hawkeye | |
| . | ||
BEST PRINT CAMPAIGN |
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Under 200 Beds |
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| Atlantic General Hospital (Most Wired® Hospital Advertising) | Mullin Ashley Associates | |
| Atlantic Health System | Wax Custom Communications | |
| Children’s Hospital of Michigan | In-house | 
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| Cullman Regional Medical Center | Frederick Swanston | 
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| Medina Healthcare System | Phil Chrzanowski Design | |
| Santa Clara Valley Medical Center | Maricich Health | |
| Sharon Hospital | Smith & Jones | 
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| Thibodaux Regional Medical Center (Archie Manning Sports Medicine) | TotalCom Marketing | |
| Thibodaux Regional Medical Center (Women’s Choice Patient Safety) | TotalCom Marketing | |
| University of Maryland Shore Regional Health (New Year … Newly Pregnant ? Campaign) | Mullin Ashley Associates | |
| . | ||
Between 200-500 Beds |
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| Augusta University Health | Ten Adams | |
| Cancer Center | In-house | |
| Cheyenne Regional Cancer Center | In-house | |
| Dameron Hospital | In-house | |
| Florida Hospital for Women | Brown Parker & DeMarinis Advertising | |
| Good samaritan Medical Center | BG Marketing | |
| McLaren Bay Region | Publicom, Inc. | |
| McLaren Health Care | Publicom, Inc. | |
| Middlesex Hospital | Primacy | |
| Nyack Hospital | The Byne Group | 
click image to enlarge |
| Palm Beach Gardens Medical Center | BG Marketing | |
| Samaritan Health Services | In-house | |
| Seattle Children’s Hospital (Brand Campaign) | Copacino+Fujikado | 
click image to enlarge |
| South Nassau Communities Hospital | Wax Custom Communications | |
| WellStar West Georgia Medical Center | Springboard Brand & Creative Strategy | 
click image to enlarge |
| White Plains Hospital | Smith & Jones | |
| . | ||
Over 500 Beds |
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| Baylor Scott & White Health | Wax Custom Communications | |
| Children’s Health | Barkley | |
| Edward-Elmhurst Health | Maricich Health | |
| HCA MountainStar | Brown Parker & DeMarinis Advertising | |
| Houston Methodist Hospital | MNI Targeted Media, Inc. | 
click image to enlarge |
| Methodist Health System | Anderson Partners Advertising | |
| Montefiore Medical Center | The Bloc | 
click image to enlarge |
| New York Methodist Hospital | Furman Roth | |
| NorthShore University HealthSystem | 88 Brand Partners | 
click image to enlarge |
| Phoebe Health | Tailfin | |
| Saint Thomas Health | BOHAN Advertising | |
| The MetroHealth System | Frederick Swanston | |
| TriHealth (Faces of TriHealth) | Wainscot Media | |
| TriHealth (Breast Cancer Awareness / Game Changers Campaign) | Publicis Hawkeye | |
| . | ||
BEST TELEVISION CAMPAIGN |
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Under 200 Beds |
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| Atlantic General Hospital | Mullin Ashley Associates | |
| Children’s Hospital of Michigan | In-house | |
| Cooley Dickinson Health Care | White Rhino | |
| Crisp Regional Hospital | Frederick Swanston | |
| Cullman Regional Medical Center | Frederick Swanston | |
| Ellis Medicine, Bellevue Women’s Center | Smith & Jones | |
| Portneuf Health Partners | Smith & Jones | |
| Sarah D. Culbertson Memorial Hospital | McDaniels Marketing | |
| Thibodaux Regional Medical Center | TotalCom Marketing | |
| . | ||
Between 200-500 Beds |
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| Augusta University Health | Ten Adams | |
| Cookeville Regional Medical Center | Dave Stepp | |
| Good Samaritan Medical Center | BG Marketing | |
| Mary Washington Health Care System | Scorpion Healthcare | |
| McLaren Bay Region | Publicom, Inc. | |
| McLaren Health Care | Publicom, Inc. | |
| McLaren Lapeer Region | Publicom, Inc. | |
| Middlesex Hospital | Primacy | |
| San Joaquin Community Hospital | Michael Walters Advertising | |
| Seattle Children’s Hospital | Copacino+Fujikado | |
| South Nassau Communities Hospital | Wax Custom Communications | |
| VCU Health System | In-house | |
| . | ||
Over 500 Beds |
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| Allegheny Health Network | Doner | |
| Edward-Elmhurst Health | Maricich Health | |
| HCA MountainStar | Brown Parker & DeMarinis Advertising | |
| Methodist Health System | Anderson Partners Advertising | |
| Montefiore Medical Center | The Bloc | |
| NorthShore University HealthSystem | 88 Brand Partners | |
| Novant Health | ABZ Creative Partners | |
| Phoebe Health | Tailfin | |
| Saint Thomas Health | BOHAN Advertising | |
| The MetroHealth System | Frederick Swanston | |
| TriHealth | Publicis Hawkeye | |
| VCU Health System | ndp | |
| . | ||
BEST SERVICE LINE CAMPAIGN |
||
Under 200 Beds |
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| Atlantic General Hospital | Mullin Ashley Associates | |
| Children’s Hospital of Georgia at Augusta University | In-house | |
| Children’s Hospital of Michigan | In-house | 
click image to enlarge |
| Ellis Medicine, Bellevue Women’s Center | Smith & Jones | |
| Holy Cross Germantown Hospital | Springboard Brand & Creative Strategy | |
| Medina Healthcare System | Phil Chrzanowski Design | |
| Portneuf Health Partners | Smith & Jones | 
click image to enlarge |
| Santa Clara Valley Medical Center | Maricich Health | |
| St. Vincent’s HealthCare | BOHAN Advertising | |
| StoneSprings Hospital | Brown Parker & DeMarinis Advertising | 
click image to enlarge |
| Thibodaux Regional Medical Center | TotalCom Marketing | |
| University of Maryland Shore Regional Health | Mullin Ashley Associates | |
| . | ||
Between 200-500 Beds |
||
| Cancer Center | In-house | |
| Cheyenne Regional Cancer Center | In-house | |
| Dameron Hospital | In-house | |
| Florida Hospital for Women | Brown Parker & DeMarinis Advertising | |
| McLaren Health Care | Publicom, Inc. | |
| Nyack Hospital | The Byne Group | 
click image to enlarge |
| Palm Beach Gardens Medical Center | BG Marketing | |
| Samaritan Health Services (SHVI) | In-house | |
| Samaritan Health Services (Cancer) | In-house | |
| Samaritan Health Services (SAM) | In-house | |
| Seattle Children’s Hospital | Copacino+Fujikado | |
| South Nassau Communities Hospital | Wax Custom Communications | 
click image to enlarge |
| White Plains Hospital | Smith & Jones | 
click image to enlarge |
| . | ||
Over 500 Beds |
||
| Advanced Neuroscience Network | BG, Inc. | |
| Cancer Treatment Centers of America | Assembly | 
click image to enlarge |
| Children’s Health | Barkley | |
| Hospital for Joint Diseases, NYU Langone Medical Center | Munn Rabôt | |
| MD Anderson Cancer Center | The Richards Group | |
| Methodist Health System | Anderson Partners Advertising | |
| New York Methodist Hospital | Furman Roth | |
| Saint Thomas Health | BOHAN Advertising |  |
| St. Vincent’s HealthCare | BOHAN Advertising | |
| Texas Children’s Hospital | Tangelo | |
| TriHealth | Publicis Hawkeye | |
| VCU Health System | ndp | 
click image to enlarge |
For the Hospital Marketing National Ad Awards, DTC Perspectives has created a Delegate’s Choice Award. View the Delegate’s Choice finalists below and vote for your choice of Gold, Silver, and Bronze winners.
Delegate’s Choice finalists were chosen from four key Ad Award categories: Best Print Campaign, Best Service Line Campaign, Best Television Campaign, and Best Website. If a hospital or healthcare facility was named a finalist in at least three of those categories, they were deemed eligible for the Delegate’s Choice Award.
All Ad Award winners were announced at the Hospital Marketing National on June 6th at the Crowne Plaza Midtown hotel in Atlanta. If you have any questions regarding our awards, please contact Jennifer Kovack (Jennifer@dtcperspectives.com).
Honorable Mention
Bronze Winner
Silver Winner
Gold Winner
| Hospital / Healthcare Facility | Agency | Creative Example | Creative Example |
| Atlantic General Hospital | Mullin Ashley Associates |
 Click Image to Enlarge |
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| Augusta University Health | Ten Adams |
 Click to enlarge image |
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| Children’s Hospital of Michigan | In-house |
 Click to enlarge image |
Children’s Hospital of Michigan Troy NOW OPEN from Detroit Medical Center on Vimeo. |
| Cullman Regional Medical Center | Frederick Swanston |
 Click to enlarge image |
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| McLaren Health Care | Publicom, Inc. |
 Click image to enlarge |
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| Methodist Health System | Anderson Partners Advertising |
 Click image to enlarge |
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| Middlesex Hospital | Primacy |
 Click image to enlarge |
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| Montefiore Medical Center | The Bloc |
 Click image to enlarge |
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| Nyack Hospital | The Byne Group |
 Click image to enlarge |
 Click image to visit website |
| Palm Beach Gardens Medical Center | BG Marketing |
 Click image to enlarge |
 Click Image to Visit Website |
| Phoebe Health | Tailfin |
 Click Image to visit website |
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| Portneuf Health Partners | Smith & Jones |
 Click image to enlarge |
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| Saint Thomas Health | BOHAN Advertising |
 Click Image to enlarge |
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| Samaritan Health Services | In-house |
 Click image to download Magazine |
 Click image to enlarge |
| Seattle Children’s Hospital | Copacino+Fujikado |
 Click image to enlarge |
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| South Nassau Communities Hospital | Wax Custom Communications |
 Click image to enlarge |
 Click image to enlarge |
| The MetroHealth System | Frederick Swanston |
 Click image to enlarge |
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| Thibodaux Regional Medical Center | TotalCom Marketing |
 click image to enlarge |
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| TriHealth | Publicis Hawkeye |
 click image to enlarge |
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| VCU Health System | ndp |
 click image to enlarge |