2016 Top Hospital Marketers of the Year

DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products, is proud to announce its third annual class of Top Hospital Marketers of the Year. The 2016 class will be honored live at an induction ceremony sponsored by WebMD at the Crowne Plaza Midtown, as part of DTC Perspectives’ 2016 Hospital Marketing National Conference taking place June 14-15 in Atlanta.

The Top Hospital Marketers of the Year Awards recognize extraordinary hospital marketers driving innovation, spearheading great creative, and working toward better branding for their hospital, health system, or facility. Honorees were judged based on industry reputation, accomplishments, innovation, and notoriety among their peers, partners, and media.

“We’re proud to honor the accomplishments and creativity of each Top Marketer,” says Bob Ehrlich, CEO, DTC Perspectives. “These individuals drive the industry forward, providing consumers with vital information on hospital services.”

This year’s inductees are:

Sarah Yonker, Director of Marketing, Atlantic General Hospital

Karin Daly, Vice President, Integrated Media, Cancer Treatment Centers of America

Kevin Stranberg, Director of Strategy and Patient Experience, Memorial Medical Center

Terry Lynam, Senior VP and Chief Public Relations Officer, Northwell Health

Becky Swanson, Divisional Director, Marketing & Communications, Sacred Heart Hospital

Rhonda Alfred, Director of Marketing & Planning, Terrebonne General Medical Center

Stephen Zubrod, Corporate Vice President, Chief Marketing Officer, Methodist Health System

Aubrey Hinkson, Director of Marketing, Augusta University

James McMahon, Director of Marketing, MedStar Washington Hospital Center

Dorrit Trate, Director, Web and Social Media Development, St. Luke’s University Health Network

Join DTC Perspectives in congratulating these Top Marketers at the third annual Hospital Marketing National Conference. This unique event will feature presentations from key thought-leaders in the marketing and advertising space from leading hospital/health care facilities, advertising agencies, media companies, PR firms, and health care providers. This conference will discuss best practices in marketing your hospital, how to best choose your media mix, develop excellent campaigns, and highlight your key healthcare practice areas. Great case studies, creative campaign planning discussions, and thought-leader forums will help you enhance your creative and get more ROI for your advertising dollar.