Mehmet Oz, MD, “The Dr. OZ Show”

The Empowered Patient


April 17, 2019 12:00 pm - 12:45 pm

Bookmark and Share

Mehmet Oz, MD

Dr. Oz is a passionate proponent of putting patients in charge of their own health and health decisions. The shift from physician-driven healthcare experience to a patient-driven one allows DTC marketers a better opportunity to educate their audience. With the right content plan being key for reaching and engaging patients, Dr. Oz will discuss how the healthcare industry can shift more toward patient-centricity and empowerment. His role in the healthcare patient experience, his partnership with Walmart, his work with The Sharecare Patient Experience Lab, combined with his experience as a practicing surgeon, has taught him to address health via microgoals for better adherence.

DTC Perspectives 600x70