Swoop/IPM is the only advertising company that has invested in acquiring and integrating traditional healthcare data, providing it with a number of unique capabilities in Pharmaceutical marketing.  This database of over 280 million Americans, that includes both diagnosis and RX information allows Swoop/IPM to provide the following exclusive services:

Digital advertising optimized for Diagnosed User and RX Lift / Patient Finding for applications such as Rare Disease, Oncology, Adherence Risk, Trial Recruitment and Disease State Awareness. Swoop/IPM not only uses AI/Ml to identify these Patient/HCP populations, but through its patent pending HIPAA compliant architecture, provides the ability to identify and advertise directly to these population, activating and commercializing these previously static lists. / Both DTC and HCP solutions

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