SVP, Managing Director
In 2002 Mary became a student of DTC when she joined the Quantum Group (now Ogilvy Health). Prior to that her career had touched practically everything but pharma, with clients ranging from CPGs to fine spirits to toys!
From her first client (Novartis) to her first brand (Famvir), Mary has focused on the patient and the consumer, working to dovetail the needs of patients with the best practices of branding and marketing, to develop programs that help patients understand health conditions and become aware of treatment options.
Since her start in DTC, Mary has launched a number of award-winning DTC campaigns for brands like Levitra, Symbicort and Botox OAB and has guided a number of disease awareness campaigns including “Turn to Help” for Opioid Awareness and “The Big Bad Wolf” for Whooping Cough vaccination. Throughout her DTC career Mary has found fulfillment in not only helping her clients make their brands matter and building their business, but importantly, in helping people understand that they are not alone in their need to understand what may be happening to their health.
Most recently, Mary has expanded her DTC universe to include Animal Health. Working with her client partners at Zoetis, Mary launched the company’s first major DTC campaign for Apoquel and she currently oversees all their animal health brands. She is also a true believer in the role that pets can play in enhancing overall human health and she is thrilled to be helping both humans and animals live happier, healthier lives.
Mary lives in Maplewood NJ with her husband George and children Emily and Devin. In her spare time Mary loves to entertain, including decorating fun cakes for her friends and family. She is an involved member of her local community, serving on the high school HSA board and volunteers with the Achieve Foundation and St. Joe’s Church.
The DTC Hall of Fame is designed to recognize industry members who have made significant contributions to innovate and progress DTC / consumer communications. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives and our Advisory Board, a select group of industry experts who serve as counsel. Inductees can be from any sector of the DTC Industry: Pharmaceutical Manufacturer, Agency, Media Channel, DTC Service Provider, Government, Academia, etc. Nominees should have a minimum of 5-10 years’ experience in healthcare marketing to be considered eligible. Given the newness of the field, it is not necessary to be retired to be eligible. As part of the DTC National, the DTC Hall of Fame festivities include a cocktail party followed by a formal induction ceremony on April 16th presented by PatientPointwith video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees. Each inductee is also profiled in the annual issue of DTC Perspectives Magazine.