About DTC National

The DTC National is returning April 18-20, 2018 and will provide the latest insights, research and case studies on all aspects of DTC (direct-to-consumer) pharmaceutical marketing. Hundreds of industry members will participate at this thought-provoking and fun event – becoming better equipped for the future of consumer healthcare marketing.

Our industry is under a constant strain to optimize spending while still effectively reaching consumers and patients. We will host several innovative presentations around behaviorism, neuroscience, and the insights you can glean from such advanced research – which will be revealed for the first time at the DTC National. Our stage will also serve as the setting for in-depth discussions on media spend optimization, improved ad creative, and how to develop programs that truly impact a patient’s health.

This year’s agenda will also feature three focused tracks: Media Mix Efficiencies, Supporting the Patient Experience, and Cultural Intelligence. Our event will conclude with the Digital & Social Media Symposium on the third and final day of the DTC National. This will feature presentations from leading experts and major platforms in a workshopstyle format, allowing you to have a more direct connection with those shaping the way for your future campaigns.

UNIQUE FEATURES OF THE DTC NATIONAL: