About DTC National
The 24th Annual DTC National (part of the Xpectives.Health Summit) is returning April 16-18, 2024 and will provide the latest insights, research and case studies on all aspects of DTC (direct-to-consumer) pharmaceutical marketing. Hundreds of industry members will participate at this thought-provoking and fun event – becoming better equipped for the future of consumer healthcare marketing. This year’s agenda will include a broad coverage of topics as well as three thematic modules – TV & Print, Campaign Launches, and Digital & Social Media. Each thematic module will provide well-rounded coverage in key areas important to DTC marketers. Additionally, the agenda will feature presentations focusing on improving media efficiencies, driving brand engagement, strengthening the doctor-patient conversation, and innovative case studies. UNIQUE FEATURES OF THE DTC NATIONAL:
- Largest annual conference focuses solely on direct-to-consumer Rx marketing
- Features three of the industry’s favorite awards – The DTC National Advertising Awards, the DTC National Hall of Fame, and the DTC Perspectives Top 25 Marketers Award
- Conference is designed around cutting edge content
- Two-decade long reputation as “The Leading Forum for DTC Thought Leaders”
About the Xpectives.Health Summit
Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, April 16-18 in Boston. The core of Xpectives.Health is the 20+ year DTC National, with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:
- DTC National
- Women’s Health Business Conference
- Forum on Digital Healthcare
- Forum on Medical Device Marketing
- Inclusive Health Marketing (Formerly Multicultural Health National)
- Forum on Clinical Trials
- Innovative Treatments in Mental Health
- Marketing to HCPs
- Xpectives.Health University Featuring:
- And More!
Cancellation Policy
Conference fees are fully refundable up to 90 days prior to conference start. Between 90 and 60 days prior to conference start, 50% is refundable. Within 60 days prior to conference start, no refunds can be given. However, attendees who cancel within 60 days prior to conference start will receive a credit good for one calendar year to use at any DTC Perspectives events or online classes. Passes can be transferred to a colleague if transferred 3 weeks prior to the event.