About DTC National

The DTC National is returning April 5-7, 2017 and will provide the latest insights, research and case studies on all aspects of DTC (direct-to-consumer) pharmaceutical marketing. Hundreds of industry members will participate at this thought-provoking and fun event – becoming better equipped for the future of consumer healthcare marketing.

Our 2017 DTC National will focus on patient power. A number of forces have been responsible for increasing power of patients. Their employers and insurers have been shifting cost to them through higher deductibles and co-pays. Now most patients are basically self-insured and can pay thousands before getting reimbursed. This means they are demanding their services and products be high value for that added cost.