DTC National Postponed Until August 20-21, 2020

After careful consideration of the health, safety, and enjoyment of our attendees, we have decided to postpone this year’s DTC National Conference until August 20-21. Rather than hold an event that, despite our best efforts, would not be up to par from an attendance or engagement standpoint, we felt it best to postpone the event to a time when COVID-19 is less likely to make an impact on people’s travel plans and enjoyment of the event. We apologize for the inconvenience. Last year’s DTC National had record attendance and our registrations to this point this year are vastly exceeding it, even with the bad news about the virus on the top of everyone’s mind. The conference will be full of outstanding content and networking opportunities at an even better time of year to be in Boston, as it remains the leading conference on pharmaceutical marketing for now 20 years. Please update your calendar with the new DTC National dates. An updated agenda will be posted ASAP as we reschedule speakers. If you have any questions about the status of our event please contact our COO Scott Ehrlich at scott@dtcperspectives.com. It’s important for us to bring to you the quality of events we have brought you for the last 19 years and we are quite confident that we will be able to do so in August.

About DTC National

The 20th Annual DTC National is returning August 20-21, 2020 and will provide the latest insights, research and case studies on all aspects of DTC (direct-to-consumer) pharmaceutical marketing. Hundreds of industry members will participate at this thought-provoking and fun event – becoming better equipped for the future of consumer healthcare marketing. This year’s agenda will include a broad coverage of topics as well as three thematic modules – TV & Print, Campaign Launches, and Digital & Social Media. Each thematic module will provide well-rounded coverage in key areas important to DTC marketers. Additionally, the agenda will feature presentations focusing on improving media efficiencies, driving brand engagement, strengthening the doctor-patient conversation, and innovative case studies. UNIQUE FEATURES OF THE DTC NATIONAL:

  • Largest annual conference focuses solely on direct-to-consumer Rx marketing
  • Features three of the industry’s favorite awards – The DTC National Advertising Awards, the DTC National Hall of Fame, and the DTC Perspectives Top 25 Marketers Award
  • Conference is designed around cutting edge content and vetted by prestigious conference board
  • Two-decade long reputation as “The Leading Forum for DTC Thought Leaders”

Cancellation Policy

Conference fees are fully refundable up to 60 days prior to conference start. Between 60 and 30 days prior to conference start, 50% is refundable. Within 30 days prior to conference start, no refunds can be given. However, attendees who cancel within 30 days prior to conference start will receive a credit good for one calendar year to use at any DTC Perspectives events or online classes.

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