DTC National Now Virtual and Changes Dates to October 20-21, 2020

Dear DTC Colleague,

We tried hard to have an in-person DTC National Conference in 2020, hoping that by moving to the fall we would be over the worst. Unfortunately, COVID-19 persistence has made that impossible to do so safely. Therefore, we will convert the DTC National 2020 to a virtual event on Oct 20-21. We expect to have great speaker and panelist content, as well as present our Top 25 DTC Marketers of the Year, DTC Hall of Fame, and Advertising Awards. After all, great marketing and advertising is still being done and should be recognized.

We know that networking is a great benefit of being at an event site. We will offer some exciting opportunities to do that virtually. Although we will not be sharing dinner and cocktails, we will have an opportunity for attendees to get better acquainted and exchange ideas. 

Our virtual programs this spring and summer have been well attended and Zoom has shown to be effective as a virtual meeting place. We are confident you will experience content that is highly educational. Most of you are still working remotely so we will bring the Uber Eats version of the DTC National to your door.

Optimism by CDC, NIH, and FDA over a vaccine becoming available late 2020 is strong and we are, therefore, confident we will see you in person April 2021 in Boston. I think of how proud all of us can be knowing the solution to this crisis is coming from our pharmaceutical companies. 

I thank all of our colleagues who have supported DTC Perspectives over the years. This is our 20th anniversary year and, although not the type of anniversary we expected, we are doing our best to continue to support our industry. Please help us by registering for the Virtual DTC National 2020.

Bob Ehrlich
DTC Perspectives

About DTC National

The 20th Annual DTC National is returning October 20-21, 2020 and will provide the latest insights, research and case studies on all aspects of DTC (direct-to-consumer) pharmaceutical marketing. Hundreds of industry members will participate at this thought-provoking and fun event – becoming better equipped for the future of consumer healthcare marketing. This year’s agenda will include a broad coverage of topics as well as three thematic modules – TV & Print, Campaign Launches, and Digital & Social Media. Each thematic module will provide well-rounded coverage in key areas important to DTC marketers. Additionally, the agenda will feature presentations focusing on improving media efficiencies, driving brand engagement, strengthening the doctor-patient conversation, and innovative case studies. UNIQUE FEATURES OF THE DTC NATIONAL:

  • Largest annual conference focuses solely on direct-to-consumer Rx marketing
  • Features three of the industry’s favorite awards – The DTC National Advertising Awards, the DTC National Hall of Fame, and the DTC Perspectives Top 25 Marketers Award
  • Conference is designed around cutting edge content and vetted by prestigious conference board
  • Two-decade long reputation as “The Leading Forum for DTC Thought Leaders”

Cancellation Policy

Conference fees are fully refundable up to 60 days prior to conference start. Between 60 and 30 days prior to conference start, 50% is refundable. Within 30 days prior to conference start, no refunds can be given. However, attendees who cancel within 30 days prior to conference start will receive a credit good for one calendar year to use at any DTC Perspectives events or online classes.