2020 Advertising Awards Finalists

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are part of the 20th Annual DTC National Conference, held April 22-24 in Boston.

Sponsored by Health Monitor Network, the 2020 Advertising Awards showcase the best marketing and advertising across nearly 20 categories. Gold, Silver, and Bronze winners will be announced during the Advertising Awards Dinner held on August 21st.

“Health Monitor Network is excited to be a premier sponsor of the annual DTC National conference,” says Ken Freirich, Chief Executive Officer. “The conference continues to be a celebration of the creativity and effectiveness of DTC consumer promotion.  As a leading provider in developing creative solutions to effectively facilitate patient and HCP dialogue, we are once again pleased to be the presenting sponsor of the awards, as we recognize the many contributions to DTC in the past year.”

Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.  

And the 2020 Ad Awards Finalists are…

Best Disease Education Website
Disease State Manufacturer Agency
Cystic Fibrosis (CF) Vertex Pharmaceuticals Incorporated Patients & Purpose
Dupuytren’s Contracture Endo Pharmaceuticals Fingerpaint
Genomic cancer test Bayer BCW Global
Heart Attack survivors AstraZeneca Edelman, United Entertainment Group, Healix Global, Patients & Purpose
Hyperhidrosis Dermira FCB Health New York
Hyperkalemia Relypsa Evoke New York
Meningitis B GSK Grey, Hogarth, & Tank
Moderate to Severe Plaque Psoriasis AbbVie Digitas Health
Multiple Sclerosis Celgene Evoke New York
Noninvasive Prenatal Test (NIPT) Illumina The Bloc
Stage 4 metastatic NSCLC AstraZeneca Patients & Purpose
Systemic Lupus Erythematosus (SLE) GSK Targetbase (Strategy and Creative AOR), KTC (Event Production) and Edelman (PR)
Testicular Cancer Testicular Cancer Foundation Patients & Purpose
Ulcerative Colitis Pfizer Wunderman Thompson Health
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Best New Brand or Indication Website
Brand Manufacturer Agency
CABOMETYX Exelixis Ogilvy Health
Dovato ViiV Healthcare Havas Tonic (AOR) & Luckie (developer)
EPCLUSA Gilead FCB Health New York
ILUMYA SUN Pharma Fingerpaint
INVOCELL Ferring Pharmaceuticals Evoke Philadelphia
Ocrevus Genentech, Inc.  
QBREXZA Dermira FCB Health New York
SKYRIZI AbbVie Digitas Health
SUBLOCADE® Indivior Havas Tonic (AOR) & Klick (developer)
SUNOSI Jazz Pharmaceuticals FCB Health New York
Xofluza Genentech, Inc. Wunderman Thompson Health
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Best Established Brand Website
Brand Manufacturer Agency
BANZEL (rufinamide) Eisai Inc. Patients & Purpose
BRILINTA® (ticagrelor) AstraZeneca Patients & Purpose
CHANTIX® (varenicline) Pfizer VMLY&R, Wunderman Thompson Health, Group SJR
DUPIXENT Sanofi Genzyme & REGENERON Intouch Solutions
IBRANCE Pfizer Wunderman Thompson Health
KUVAN® (sapropterin dihydrochloride) BioMarin Pharmaceutical Inc. Havas San Francisco
Kyprolis: Multiple Myeloma Its On Amgen EMCAY
OFEV Boehringer Ingelheim Wunderman Thompson Health
OPDIVO+YERVOY Bristol-Myers Squibb McCann Health & Heartbeat
Opsumit Actelion Pharmaceuticals Ltd. Patients & Purpose
Ozempic Novo Nordisk EMCAY
Prolia Amgen FCB Health New York
SIMPONI ARIA (indicated for RA, PsA, and AS) Janssen Biotech, Inc. McCann Health New York
Spiriva Boehringer Ingelheim FCB Health New York
XARELTO Janssen Pharmaceuticals, Inc. Hill Holliday Health
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Best Disease Education Digital / Social Media Campaign
Disease State Manufacturer Agency
Ankylosing spondylitis (AS) Novartis Pharmaceuticals Corporation Hill Holliday Health
Endometriosis AbbVie FCB Health New York
Eosinophilic Granulomatosis with Polyangiitis (EGPA) GSK Targetbase
Excessive Daytime Sleepiness due to obstructive sleep apnea Jazz Pharmaceuticals FCB Health New York
Genomic cancer test Bayer BCW Global
Heart Attack survivors AstraZeneca Edelman, United Entertainment Group, Healix Global, Patients & Purpose
Hyperhidrosis Dermira FCB Health New York
Hyperkalemia Relypsa Evoke New York
Low Testosterone Antares Pharma Heartbeat
Lung cancer AstraZeneca Patients & Purpose
Meningitis B GSK Grey, Hogarth, & Tank
Mental Health: Self-Care MicroMass Communications, Inc. MicroMass Communications, Inc.
Metastatic breast cancer Novartis Oncology Hill Holliday Health
Moderate to Severe Plaque Psoriasis AbbVie Digitas Health
Multiple Myeloma Takeda Oncology Snow Companies; Global Experience Specialists (GES)
Multiple Sclerosis Celgene Evoke New York
Multiple Sclerosis Novartis MyHealthTeams
Noninvasive Prenatal Test (NIPT) Illumina The Bloc
NTM lung disease Insmed Good Apple – media; Area 23 – creative, GCI – public relations
Phenylketonuria (PKU) BioMarin Pharmaceutical Inc. Havas San Francisco
Primary Hyperoxaluria Type 1 (PH1) Alnylam Pharmaceuticals and The Oxalosis & Hyperoxaluria Foundation Internal Creative Team, Hero 4 Hire Creative (animation), W2O Group, Greater Than One (digital)
Systemic Lupus Erythematosus (SLE) GSK Targetbase (Strategy and Creative AOR), KTC (Event Production) and Edelman (PR)
Tardive Dyskinesia Neurocrine Biosciences JUICE Pharma Worldwide
Testicular Cancer Testicular Cancer Foundation Patients & Purpose
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Best New Brand or Indication Digital / Social Media Campaign
Brand Manufacturer Agency
CABOMETYX Exelixis Ogilvy Health
Emgality Lilly Area 23
EPCLUSA Gilead FCB Health New York
ILUMYA SUN Pharma Fingerpaint
INVOCELL Ferring Pharmaceuticals Evoke Philadelphia
Ocrevus Genentech, Inc.  
ORILISSA AbbVie FCB Health New York
SKYRIZI AbbVie Digitas Health
SUNOSI Jazz Pharmaceuticals FCB Health New York
Symtuza Janssen Therapeutics  
Xofluza Genentech, Inc. Wunderman Thompson Health
XYOSTED Antares Pharma Heartbeat
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Best Established Brand Digital / Social Media Campaign
Brand Manufacturer Agency
Aimovig Amgen & Novartis Arnold / Havas SF
CHANTIX® (varenicline) Pfizer VMLY&R, Wunderman Thompson Health, Group SJR
DUPIXENT Sanofi Genzyme & REGENERON Intouch Solutions
Entyvio Takeda Pharmaceuticals Pathway, Resolution (Search and Social); BBDO New York (Creative)
EUCRISA Pfizer FCB Health New York
IBRANCE Pfizer Wunderman Thompson Health
KISQALI Novartis Oncology Hill Holliday Health
KUVAN® (sapropterin dihydrochloride) BioMarin Pharmaceutical Inc. Havas San Francisco
OPDIVO+YERVOY Bristol-Myers Squibb McCann Health
Ozempic® (semaglutide) injection 0.5 mg or 1 mg Novo Nordisk BCW, HyperPointe, Cult, Publicis/SparkFoundry, Starpower, Sharecare
PALYNZIQ (pegvaliase-pqpz) Injection BioMarin Pharmaceutical Inc. Havas San Francisco
Prolia Amgen FCB Health New York
SIMPONI ARIA (indicated for RA, PsA, and AS) Janssen Biotech, Inc. McCann Health New York
STELARA (Crohn’s disease) Janssen Pharmaceuticals, Inc. McCann Health New York
TREMFYA Janssen Biotech, Inc. McCann Health NY, Taylor James
Vyvanse (ADHD) Takeda Edelman, Intouch, Good Apple
XARELTO® Janssen Pharmaceuticals, Inc. Hill Holliday Health
XHANCE OptiNose US Inc Area 23, an FCB Health Network Company / Healix Global
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Best Patient Engagement, Support, or CRM Program
Brand or Disease State Manufacturer Agency
BENLYSTA (belimumab): BENLYSTA Cares GSK Targetbase
Braftovi + Mektovi for Metastatic Melanoma Array Biopharma CultHealth
CF Patient Services: Vertex GPS™: Guidance and Support Vertex Pharmaceuticals Incorporated Patients & Purpose
Cystic Fibrosis (CF): Sharing Air Vertex Pharmaceuticals Incorporated Patients & Purpose
Eosinophilic Granulomatosis with Polyangiitis (EGPA): Let’s Chat EGPA GSK Targetbase
EVENITY Amgen FCB Health New York
Know Narcolepsy Harmony Biosciences MicroMass Communications, Inc.
NUCALA GSK Targetbase
Oncology: This is for You Pfizer MicroMass Communications, Inc.
Optune for glioblastoma multiforme (GBM): Life on Play Day Novocure Snow Companies
PERJETA (pertuzumab): HERConnection Program Redesign Genentech, Inc. Havas San Francisco
Phenylketonuria (PKU): PKU&Me Relationship Management Program BioMarin Pharmaceutical Inc. Havas San Francisco
SKYRIZI: Nothing is Everything AbbVie Digitas Health
TRELEGY: Adherence CRM Program GSK Targetbase
TRELEGY: Conversion CRM Program GSK Targetbase
Us in Lupus – Night of Beauty: Systemic Lupus Erythematosus (SLE) GSK Targetbase (Strategy and Creative AOR), KTC (Event Production) and Edelman (PR)
VIMPAT and BRIVIACT UCB Biopharm SPRL Klick Health
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Best Point-of-Care Campaign
Brand or Disease State Manufacturer Agency
CHANTIX® (varenicline) Pfizer VMLY&R, Wunderman Thompson Health, Group SJR
Down with High Potassium Relypsa Evoke New York
EPCLUSA Gilead FCB Health New York
EUCRISA Pfizer FCB Health New York
EVENITY Amgen FCB Health New York
Genomic cancer test Bayer BCW Global
Meningitis: 24 Hours GSK Grey, Hogarth, & Tank
NUCALA GSK Targetbase
Oncology/Cancer: OPDIVO+YERVOY Firsts Bristol-Myers Squibb McCann Health
XARELTO: Clot Wise™ Patient Education Program Janssen Pharmaceuticals, Inc. Hill Holliday Health
Xofluza Genentech, Inc. Wunderman Thompson Health
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Best Outdoor Campaign, PR Campaign, or Event
Brand or Disease State Manufacturer Agency
Hyperhidrosis: What’s Your Cue? Dermira FCB Health New York
Myrbetriq for Overactive Bladder (OAB): “Great US Travel Quiz” Astellas Pharma US, Inc. Pathway (media AOR) and FCB Health (brand creative)
Opsumit / Pulmonary arterial hypertension (PAH): Set Free Actelion Pharmaceuticals Ltd. Patients & Purpose
Optune for glioblastoma multiforme (GBM): Life on Play Day Novocure Snow Companies
Ozempic® (semaglutide) injection 0.5 mg: Billy Gardell & Dolvett Quince on The Dr. Oz Show Novo Nordisk BCW, HyperPointe, Cult, Publicis/SparkFoundry, Starpower, Sharecare
SpeakENDO: “Shine a Light” AbbVie FCB Health New York
Survivors Have Heart AstraZeneca Edelman, United Entertainment Group, Healix Global, Patients & Purpose
Systemic Lupus Erythematosus (SLE): Us in Lupus – Night of Beauty GSK Targetbase (Strategy and Creative AOR), KTC (Event Production) and Edelman (PR)
Testicular Cancer: Get In Touch With Your Testes Testicular Cancer Foundation Patients & Purpose
Type 2 Diabetes: A Touch of Sugar Merck GCI Health
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Best Use of Celebrity in Campaign / PSA
Brand or Disease State Manufacturer Agency
African American Heart Failure: Shaq O’Neal (athlete) Arbor Pharmaceuticals Spectrum Science
Ankylosing spondylitis (AS): Dan Reynolds (lead singer of Imagine Dragons) Novartis Pharmaceuticals Corporation Hill Holliday Health
Brilinta: Bob Harper (fitness guru) AstraZeneca Edelman
CoolSculpting: Sonja Morgan (reality TV star) Allergan  
Cosentyx: Cyndi Lauper (singer) Novartis Hill Holliday Health
Dexcom G6 Glucose Monitoring: Nick Jonas (singer) Dexcom  
Diabetes Monitor: Sam Talbot (TV chef) Medtronic  
Dupuytren’s Contracture: John Elway (athlete) Endo Pharmaceuticals Fingerpaint
Enbrel Psoriatic Arthritis: Phil Mickelson (athlete) Amgen AbelsonTaylor
Endometriosis: Julianne Hough (dancer & actress) AbbVie FCB Health New York
Hyperhidrosis: Jessie James Decker (singer) Dermira FCB Health New York
KardiaMobile: Mark Spitz (athlete) AliveCor  
Ovarian Cancer: Scott Foley (actor) Tesaro GSK  
Ozempic® (semaglutide) injection 0.5 mg or 1 mg: Billy Gardell (actor); Dolvett Quince (fitness expert); Franklin Becker (TV chef & restauranteur) Novo Nordisk BCW, HyperPointe, Cult, Publicis/SparkFoundry, Starpower, Sharecare
Pneumococcal Pneumonia: Terry Bradshaw (athlete) Pfizer VMLY&R, RXM
Pulmonary Fibrosis: Bernie Williams (athlete) Boehringer Ingelheim Wunderman Thompson Health
Stage 4 metastatic NSCLC: Jason Day (athlete) AstraZeneca Patients & Purpose
Type 2 Diabetes: Viola Davis (actress) Merck GCI Health
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Best Multicultural Campaign
Brand or Disease State Manufacturer Agency
Diabetes Novo Nordisk EMCAY
Dovato ViiV Healthcare Havas Tonic & Publicis Health Media
Kyprolis: Multiple Myeloma Its On Amgen EMCAY
Mavyret AbbVie Intouch Group, Saatchi & Saatchi Wellness, AbbVie Ad Agency, & TransPerfect
Meningitis B GSK Wing, Grey
Ozempic Novo Nordisk EMCAY
Pertussis / Whooping Cough: La tos feroz GSK Wing, Grey, Hogarth
Prevnar 13 / Pneumococcal Pneumonia: Facebook Fotonovela Pfizer VMLY&R, Bravo
Prolia Amgen Ten Health & FCB Health New York
Systemic Lupus Erythematosus (SLE): Us in Lupus GSK Targetbase (Strategy and Creative AOR), KTC (Event Production) and Edelman (PR)
Trulicity Lilly Alma & Grey New York
Tuberculosis Education & Awareness: WANTOK TB Alliance FCB Health New York
Type 2 Diabetes: A Touch of Sugar Merck GCI Health
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Most Innovative
Brand or Disease State Manufacturer Agency
AUVI-Q, an epinephrine auto-injector for children and adults with life-threatening allergies: Kid Tour kaléo, Inc. precisioneffect, The Famous Group, Peel & Eat, and Norbella
Eosinophilic Granulomatosis with Polyangiitis (EGPA): Let’s Chat EGPA GSK Targetbase
EVENITY Amgen FCB Health New York
Genomic Cancer Test: Test Your Cancer Bayer BCW Global
Myrbetriq for Overactive Bladder (OAB): “Great US Travel Quiz” Astellas Pharma US, Inc. Pathway (media AOR) and FCB Health (brand creative)
Narcan Emergent BioSolutions Internal Marketing Team Emergent BioSolutions & Rx EDGE Media Network
NUCALA GSK Targetbase
Ozempic® (semaglutide) injection 0.5 mg or 1 mg and type 2 diabetes: My Type 2 Transformation Novo Nordisk BCW, HyperPointe, Cult, Publicis/SparkFoundry, Starpower, Sharecare
SpeakENDO: “Shine a Light” AbbVie FCB Health New York
STELARA (Crohn’s disease): CD Shadows Director’s Mix Videos Janssen Pharmaceuticals, Inc. McCann Health New York
TREMFYA One-Press AR Experience Janssen Biotech, Inc. McCann Health NY, Taylor James
Us in Lupus – Night of Beauty: Systemic Lupus Erythematosus (SLE) GSK Targetbase (Strategy and Creative AOR), KTC (Event Production) and Edelman (PR)
Vaccines: Healthy Conversations by Verywell Verywell Verywell
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Best Disease Education Print / Television Campaign
Disease State Manufacturer Agency
Ankylosing spondylitis (AS) Novartis Pharmaceuticals Corporation Hill Holliday Health
Autosomal Dominant Polycystic Kidney Disease Otsuka America Pharmaceutical, Inc. BrandStar
Dupuytren’s Contracture Endo Pharmaceuticals Fingerpaint
Endometriosis AbbVie FCB Health New York
Heart Disease Amarin  
HPV Merck  
Hyperhidrosis Dermira FCB Health New York
Hyperkalemia Relypsa Evoke New York
Idiopathic Pulmonary Fibrosis Boehringer Ingelheim Wunderman Thompson Health
Lupus GSK BrandStar
Meningitis GSK Grey, Hogarth, & Tank
Meningococcal Meningitis Sanofi  
Multiple Sclerosis Celgene Evoke New York
Narcolepsy Harmony Biosciences MicroMass Communications, Inc.
Narcolepsy Jazz Pharmaceuticals Scout
Non-24 Sleep Vanda Pharmaceuticals Merkley + Partners
Peyronie’s Disease Endo Pharmaceuticals GSW, a Syneos Health Company
Polycythemia Vera Incyte  
Senior Flu Shot Sanofi Pasteur Publicis North America
Tardive Dyskinesia Neurocrine Biosciences JUICE Pharma Worldwide
Whooping Cough GSK Grey
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Best New Brand or Indication Print Campaign
Brand Manufacturer Agency
CABOMETYX Exelixis Ogilvy Health
Dovato ViiV Healthcare Havas Tonic & Publicis Health Media
Emgality Lilly Area 23
EPCLUSA Gilead FCB Health New York
ILUMYA SUN Pharma Fingerpaint
Imfinzi AstraZeneca Patients & Purpose (formerly)
Juluca ViiV Healthcare Havas Tonic
Ocrevus Genentech, Inc.  
ORILISSA AbbVie FCB Health New York
QBREXZA Dermira FCB Health New York
SKYRIZI AbbVie Digitas Health
SUBLOCADE® Indivior Havas Tonic (creative) & Klick (media)
Symtuza Janssen Therapeutics  
Xofluza Genentech, Inc. Wunderman Thompson Health
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Best Established Brand Print Campaign
Brand Manufacturer Agency
Anoro Ellipta GSK Havas
Aubagio Genzyme  
Biktarvy Gilead  
CHANTIX® (varenicline) Pfizer VMLY&R, Wunderman Thompson Health, Group SJR
Cosentyx Novartis Hill Holliday Health
DUPIXENT Sanofi Genzyme & REGENERON Arnold
Eylea Regeneron Intouch Solutions
Kevzara Sanofi-Aventis  
Linzess Allergan & Ironwood Pharmaceuticals VMLY&R
Mavyret AbbVie Saatchi & Saatchi Wellness
Myrbetriq Astellas FCB Health (creative) and Pathway (media)
Nexplanon Merck  
NUCALA GSK  
OPDIVO Bristol-Myers Squibb McCann Health
Prevnar 13 Pfizer  
Rexulti Otsuka America Pharmaceutical, Inc. Evoke Philadelphia
Saxenda Novo Nordisk  
Steglatro Merck  
Truvada Gilead Digitas Health
Vascepa Amarin Havas Tonic
Verzenio Lilly Grey
Xgeva Amgen  
XHANCE OptiNose US Inc Area 23, an FCB Health Network Company / Healix Global
Xiidra Novartis  
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Best New Brand or Indication Television Campaign
Brand Manufacturer Agency
Dovato ViiV Healthcare Havas Tonic & Publicis Health Media
Emgality Lilly Area 23
EPCLUSA Gilead FCB Health New York
ILUMYA SUN Pharma Fingerpaint
Ocrevus Genentech, Inc.  
ORILISSA AbbVie FCB Health New York
Piqray Novartis Hill Holliday Health
QBREXZA Dermira FCB Health New York
SKYRIZI AbbVie Digitas Health
Xofluza Genentech, Inc. Wunderman Thompson Health
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Best Established Brand Television Campaign
Brand Manufacturer Agency
Aimovig Amgen & Novartis Arnold
Anoro Ellipta GSK Havas
Botox Cosmetic Allergan DDB New York
BRILINTA® (ticagrelor) AstraZeneca Patients & Purpose (currently) / Digitas Health (formerly)
CHANTIX® (varenicline) Pfizer VMLY&R, Wunderman Thompson Health, Group SJR
Cosentyx Novartis Hill Holliday Health
DUPIXENT Sanofi Genzyme & REGENERON Arnold Worldwide & Havas Media Group
Entresto Novartis McCann Health New York
Entyvio Takeda Pharmaceuticals Pathway, BBDO
Fasenra AstraZeneca McCann Health New York
Humira (Psoriatic Arthritis) AbbVie  
IBRANCE Pfizer VMLY&R
Kyleena Bayer  
Latuda Sunovion  
Linzess Allergan & Ironwood Pharmaceuticals VMLY&R
Myrbetriq Astellas FCB Health (creative) and Pathway (media)
Nuplazid Acadia Pharmaceuticals STRIKEFORCE Communications
Otezla Amgen Evoke New York
Ozempic Novo Nordisk CultHealth
Paragard® CooperSurgical, Inc. FCB Health New York
Prolia Amgen FCB Health New York
Trulicity Lilly Grey New York
Verzenio Lilly Grey
Vraylar Allergan  
Xeljanz Pfizer VMLY&R

The DTC National is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website, http://www.dtc-national.com, for complete agenda information, available sponsorship and celebratory opportunities, and additional details. Click here to register for the DTC National Conference or contact the DTC Perspectives office at 770-302-6273.

Celebrate with the Industry’s Best

DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Click here to view awards packages.

Purchase Tables & Congrats Ads

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