2018 Ad Awards Finalists & Winners

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honored a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards were part of the 18th Annual DTC National Conference held April 18-20 in Boston.

Sponsored by Health Monitor Network, the 2018 Advertising Awards showcased the best marketing and advertising across 22 categories, including two Delegate’s Choice categories. Gold, Silver, and Bronze winners were announced during the Advertising Awards Dinner held on April 19.

“The DTC National is exciting each year for us as a celebration of the creativity and effectiveness of DTC consumer promotion,” says Ken Freirich, President of Health Monitor Network. “As an entrepreneurial company celebrating our 35th anniversary, developing creative solutions to facilitate patient and HCP dialogue, we are pleased to sponsor the awards and to recognize the many successes in the marketplace.”

Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.

The finalists and winners for the 2018 DTC National Advertising Awards are…

Winners:
Bronze Winners
Silver Winners
Gold Winners

Click Here to purchase Ad Award trophy duplicates.

Best Established Brand Website
Brand Manufacturer/s Agency/ies
ABILIFY MAINTENA for the treatment of schizophrenia in adults Otsuka America Pharmaceutical, Inc. and Lundbeck Patients & Purpose
ANORO ELLIPTA GSK Havas
Botox Chronic Migraine Allergan Evoke Health New York & Los Angeles
CHANTIX (varenicline) Pfizer Young & Rubicam, Grey Healthcare Group, Ogilvy Public Relations
CIMZIA for the treatment of moderate to severe Rheumatoid Arthritis, moderate to severe Crohn’s Disease, Psoriatic Arthritis and Ankylosing Spondylitis UCB Targetbase
Contrave Orexigen Therapeutics Inc Y&R
CREON AbbVie Intouch Solutions
HARVONI Gilead Sciences Evoke Health New York
IBRANCE (palbociclib) Pfizer Y&R and Wunderman
INVOKANA® Janssen Pharmaceuticals Hill Holliday
JARDIANCE Boehringer Ingelheim and Eli Lilly & Company Evoke Health Philadelphia
Keytruda (pembrolizumab), an oncology immunotherapy for 7 types of cancer (and counting) Merck & Co., Inc. TBWA Chiat Day New York & TBWA World Health
LINZESS Allergan and Ironwood Pharmaceuticals FCB Health
Nuedexta Avanir Pharmaceuticals AbelsonTaylor
Otezla for Psoriatic Arthritis Celgene Corporation Evoke Health New York
Prevnar 13 Pfizer Y&R NYC, Wunderman DC, Bravo NY
Repatha Amgen Evoke Health Philadelphia
Stelara for Crohn’s Janssen Immunology McCann HumanCare
Viberzi Allergan Arnold Worldwide
Xiaflex Endo Pharmaceuticals Inc. FCB Health
Xiidra Shire Digitas Health
 .
Best New Brand or Indication Website
Brand Manufacturer/s Agency/ies
Aptensio XR Rhodes Pharmaceuticals DDB Health
Basaglar Eli Lilly & Co and Boehringer Ingelheim Grey and Wing
Bexsero GSK Grey Global Group
Descovy Gilead Sciences Digitas Health
Dupixent Sanofi US and Regeneron Pharmaceuticals Intouch Solutions
EUCRISA (crisaborole) Pfizer FCB Health
EYLEA® (aflibercept) Injection Regeneron Pharmaceuticals, Inc. Intouch Solutions / Pivot Healthcare Communications
Kisqali Novartis Hill Holliday
Kyleena Bayer McCann HumanCare
Mydayis Shire Intouch Solutions
Ninlaro Takeda Pharmaceuticals CDM
Nuplazid ACADIA Pharmaceuticals Inc Evoke Health New York & Los Angeles
Qvar Teva Pharmaceutical Industries Ltd Merkley
Rhofade Allergan Klick Health and AbelsonTaylor
Solodyn Ortho Dermatologics Carling Communications
  .
Best Disease Education Website
Disease State or Condition Manufacturer/s Agency/ies
Alpha1-Antitrypsin Deficiency Grifols Greater Than One
Arthritis Pfizer Wunderman DC
Cystic Fibrosis (CF) Vertex Pharmaceuticals Incorporated Patients & Purpose
Eczema (Atopic Dermatitis) Sanofi US and Regeneron Pharmaceuticals Intouch Solutions
Food Allergies Food Allergy Research & Education (FARE) Patients & Purpose
Fractured Truth – Osteoporosis awareness and education Radius Health, Inc. Patients & Purpose
Hepatitis C Gilead Sciences Evoke Health New York
Influenza Sanofi Pasteur Publicis New York
Know Pneumonia Pfizer Y&R NYC, Wunderman DC, Bravo NY
Louder Than TB TB Alliance FCB Health
Migraine Amgen and Novartis Arnold Worldwide
Narcolepsy Jazz Pharmaceuticals Greater Than One, Synchrony, Scout, Hoverstate
Postpartum Depression Sage Therapeutics Concentric Health Experience
PseudoBulbar Affect (PBA) Avanir Pharmaceuticals AbelsonTaylor
Type 2 Diabetes Sanofi Havas Tonic
  .
Best Multicultural Website or Digital / Social Media Campaign
Brand / Disease State or Condition Manufacturer Agency/ies
Basaglar.com (non-English language) Eli Lilly & Co and Boehringer Ingelheim Grey and Wing
Daily Charge App Gilead Sciences Digitas Health
Eylea.us (non-English language) Regeneron Pharmaceuticals, Inc. Intouch Solutions / Pivot Healthcare Communications
Genvoya.com (non-English language) Gilead Sciences Digitas Health
hepBsmart.com Gilead Sciences Area 23 – An FCB Health Company
Louder Than TB TB Alliance FCB Health
Prezcobix.com (non-English language) Janssen Therapeutics
Repatha.com (non-English language) Amgen EMCAY
Toujeo.com (non-English language) Sanofi Republica
Tresiba.com (non-English language) Novo Nordisk CultHealth
Triumeq.com (non-English language) ViiV Healthcare Havas Tonic
   .
Best Established Brand Digital / Social Media Campaign
Brand Manufacturer/s Agency/ies
ANORO ELLIPTA GSK Targetbase
Botox Chronic Migraine Allergan Mediacom
CHANTIX (varenicline) Pfizer Young & Rubicam, Grey Healthcare Group, Ogilvy Public Relations
Contrave Social Media Orexigen Therapeutics Inc VML New York
Cosentyx My Path Forward App Novartis Hill Holliday
Farxiga Social Media AstraZeneca Cadient and IMRE
Gotezla App Celgene Corporation Evoke Health New York
Invokana Social Media Janssen Pharmaceuticals Hill Holliday
JARDIANCE Boehringer Ingelheim and Eli Lilly & Company Evoke Health Philadelphia
Keytruda (pembrolizumab), an oncology immunotherapy for 7 types of cancer (and counting) Merck & Co., Inc. TBWA Chiat Day New York & TBWA World Health
Kybella Allergan Lippe Taylor
Stelara Janssen Immunology McCann HumanCare
Tecfidera Social Media Biogen Patients & Purpose, GCI Health
Xiaflex Endo Pharmaceuticals Inc. FCB Health
Xiidra BLiiP App Shire Digitas Health
   .
Best New Brand or Indication Digital / Social Media Campaign
Brand Manufacturer Agency/ies
Choices for Her Social Media Bayer McCann HumanCare
Daily Charge App Gilead Sciences Digitas Health
EUCRISA (crisaborole) Social Media Pfizer FCB Health
In My Eyes App Regeneron Pharmaceuticals, Inc. Intouch Solutions
Kisqali® (ribociclib) Social Media / Digital Ads Novartis Hill Holliday
Prezcobix Social Media Janssen Therapeutics
Restylane® Refyne and Restylane® Defyne Social Media Galderma Laboratories Intouch Solutions
Rhofade Social Media Allergan Klick Health and AbelsonTaylor
TAGRISSO for the treatment of metastatic non-small cell lung cancer with the EGFR T790M mutation Social Media AstraZeneca Patients & Purpose
   .
Best Disease Education Digital / Social Media Campaign
Disease State or Condition Manufacturer/s Agency/ies
Arthritis Pfizer Wunderman DC
Botox Chronic Migraine Allergan Mediacom
Breast Cancer Allergan Condé Nast SELF
Celgene Multiple Myeloma Celgene Corporation Evoke Health New York / Ataboy
Dry Eye Disease / eyelove campaign Shire Digitas Health
Epilepsy UCB Snow Companies
Food Allergies Food Allergy Research & Education (FARE) Patients & Purpose
Fractured Truth – Osteoporosis awareness and education Radius Health, Inc. Patients & Purpose
Hepatitis C Gilead Sciences Evoke Health New York and Horizon Media
HPV Merck, Sharp & Dohme Publicis NA
Influenza (disease awareness) Sanofi Pasteur Publicis New York
Know Pneumonia Pfizer Y&R NYC, Wunderman DC, Bravo NY
Migraine Amgen and Novartis Arnold Worldwide
Narcolepsy Jazz Pharmaceuticals Greater Than One, Synchrony, Scout, Hoverstate
Pneumococcal Disease Merck, Sharp & Dohme Publicis
Postpartum Depression Sage Therapeutics Concentric Health Experience
Sexual Education Awareness National Organization for Women-NYC McCann Healthcare
Vyvanse Disease State Awareness Shire Intouch Solutions
Zembrace® SymTouch® for acute migraines Promius Pharma, LLC CultHealth
Best Mobile App
Brand / Disease State or Condition Manufacturer Agency/ies
Cosentyx My Path Forward Novartis Hill Holliday
Daily Charge Gilead Sciences Digitas Health
GOtezla Celgene Corporation Evoke Health New York
In My Eyes AR/VR App Regeneron Pharmaceuticals, Inc. Intouch Solutions
Moodivator Pfizer Patients & Purpose
This Is Living With Cancer Pfizer Patients & Purpose
Xiidra BLiiP Shire Digitas Health
   .
Best Use of Celebrity in Campaign / PSA
Brand / Disease State or Condition Manufacturer Agency/ies
Cosentyx (secukinumab): Cyndi Lauper Novartis Hill Holliday
Diabetic Nerve Pain: Cedric the Entertainer Pfizer JWT
Enbrel: Phil Mickelson Amgen AbelsonTaylor
eyelove: Jennifer Aniston Shire Digitas Health
Invokana: James Earl Jones Janssen Pharmaceuticals Hill Holliday
Myrbetriq: Lea Thompson Astellas Pharma US, Inc. Pathway, FCB Health, Katalyst and Golin
Otezla: Dara Torres Celgene Corporation MMC
Pneumococcal Pneumonia: Patti LaBelle Pfizer RxM
Rhofade: Kristin Chenoweth Allergan Klick Health and AbelsonTaylor
TYMLOS™ (abaloparatide): Meredith Vieira Radius Health, Inc. W2O Group
Xarelto: Brian Vickers & Katie Hoff Janssen Pharmaceuticals Hill Holliday
   .
Best Out-of-Home Campaign, PR Campaign, or Event
Brand / Disease State or Condition Manufacturer Agency/ies
Deadly Food Allergies Food Allergy Research & Education (FARE) Patients & Purpose
Epilepsy HarshTags UCB Snow Companies
Keytruda (pembrolizumab), an oncology immunotherapy for 7 types of cancer (and counting): It’s Tru Merck & Co., Inc. TBWA Chiat Day New York & TBWA World Health
Louder Than TB TB Alliance FCB Health
Myrbetriq: “Keep on Dancing” Astellas Pharma US, Inc. Pathway, FCB Health, Katalyst and Golin
Postpartum Depression: Silence Sucks Sage Therapeutics Concentric Health Experience
Sexual Education Awareness: Nasty or Nice National Organization for Women-NYC McCann Healthcare
   .
Best Patient Engagement or Support Program / CRM Campaign
Brand / Disease State or Condition Manufacturer/s Agency/ies
ANORO ELLIPTA CRM Program GSK Targetbase
BENLYSTA (belimumab): Benlysta Cares GSK Targetbase
CIMZIA for the treatment of moderate to severe Rheumatoid Arthritis, moderate to severe Crohn’s Disease, Psoriatic Arthritis and Ankylosing Spondylitis: CIMplicity® Support Program UCB Targetbase
Eczema (Atopic Dermatitis): Eczema Exposed Sanofi US and Regeneron Pharmaceuticals MicroMass Communications
Gilenya: “On Your Terms” CRM Program Novartis FCB Health
GOtezla Celgene Corporation Evoke Health New York
IBRANCE (palbociclib): IBRANCE Answers & New Normal Pfizer Y&R and Wunderman
Influenza: Front Lines of the Flu Sanofi Pasteur Publicis New York
Kisqali: “Keeping It Real” Novartis Hill Holliday
Mydayis: Go Early Program & Patient Brochure Shire Intouch Solutions
Prolia: Post Menopausal Osteoporosis for Men Amgen FCB Health
Stelara: Overview of Self-Injection Brochure Janssen Immunology McCann HumanCare
STIOLTO RESPIMAT: Within Reach Boehringer Ingelheim FCB Health
Toric IOL Eye Surgery: Cataracts + Astigmatism eNewsletter Alcon Epsilon
   .
Most Innovative Campaign
Brand / Disease State or Condition Manufacturer/s Agency/ies
Allergan & Condé Nast SELF: Beneath the Surface Allergan Condé Nast SELF
Alpha1-Antitrypsin Deficiency: Look Into Genetic COPD Grifols Greater Than One
Epilepsy HarshTags UCB Snow Companies
EYLEA® (aflibercept) Injection: In My Eyes AR/VR App Regeneron Pharmaceuticals, Inc. Intouch Solutions
HARVONI / Hep C: “Let Go” Gilead Sciences STRIKEFORCE Communications, Evoke Health New York, and Horizon Media
Louder Than TB: Change the Sound TB Alliance FCB Health
Myrbetriq: “Keep on Dancing” Astellas Pharma US, Inc. Pathway, FCB Health, Katalyst and Golin
Speak Your Migraine Amgen and Novartis Arnold Worldwide
   .
Best Multicultural Print Campaign
Brand / Disease State or Condition Manufacturer Agency/ies
Descovy Gilead Sciences Digitas Health
Farxiga AstraZeneca MRM//McCann
Genvoya Gilead Sciences Digitas Health
GILOTRIF / Lung Cancer Boehringer Ingelheim Ten Health
HPV Merck, Sharp & Dohme Publicis NA
IBRANCE (palbociclib) Pfizer Y&R and Wunderman
Kisqali Novartis Hill Holliday
Odefsey Gilead Sciences Digitas Health
Pneumovax23 Merck, Sharp & Dohme Publicis
Prevnar 13 Pfizer Y&R NYC, Wunderman DC, Bravo NY
Triumeq ViiV Healthcare Havas Tonic
Truvada Gilead Sciences Digitas Health
   .
Best Disease Education Print Campaign
Disease State or Condition Manufacturer/s Agency/ies
Chronic Migraine Allergan Mediacom
Eczema Exposed Sanofi US and Regeneron Pharmaceuticals Arnold Worldwide
eyelove Shire Digitas Health
Healthysexual Gilead Sciences Digitas Health
Hepatitis C Gilead Sciences STRIKEFORCE Communications
HIV Theratechnologies Inc. Ogilvy CommonHealth Toronto
HPV Merck & Co., Inc. Publicis NA
Metastatic Breast Cancer Novartis Hill Holliday
Osteoporosis Radius Health, Inc. Patients & Purpose
Polycythemia Vera Incyte Cadient, a Cognizant Company
Postpartum Depression Sage Therapeutics Concentric Health Experience
This Is Living With Cancer Pfizer Patients & Purpose
   .
Best New Brand or Indication Print Campaign
Brand Manufacturer/s Agency/ies
Bevespi Aerosphere AstraZeneca J. Walter Thompson
Invega Trinza Janssen Pharmaceuticals FCB Chicago
Kisqali Novartis Hill Holliday
Kyleena Bayer McCann HumanCare
Ninlaro Takeda Pharmaceuticals CDM
Prezcobix Janssen Therapeutics  
Restylane® Refyne and Restylane® Defyne Galderma Laboratories FCB Health
Rhofade Allergan AbelsonTaylor
   .
Best Established Brand Print Campaign
Brand Manufacturer/s Agency/ies
Brilinta AstraZeneca Publicis NY (formerly)
CHANTIX (varenicline) Pfizer Young & Rubicam, Grey Healthcare Group, Ogilvy Public Relations
Cosentyx Novartis Hill Holliday
HARVONI Gilead Sciences STRIKEFORCE Communications
LINZESS Allergan and Ironwood Pharmaceuticals FCB Health
Lyrica Pfizer JWT
Namzaric Allergan FCB Health
Nexplanon Merck & Co., Inc. DDB New York
Opdivo BMS McCann HumanCare
Taltz Eli Lilly & Co Grey New York
Toujeo Sanofi Havas
Triumeq ViiV Healthcare Havas Tonic
Truvada Gilead Sciences Digitas Health
Xiaflex Endo Pharmaceuticals Inc. FCB Health
Zostavax Merck & Co., Inc. Evoke Health Philadelphia
   .
Best Multicultural Television Campaign
Brand / Disease State or Condition Manufacturer Agency/ies
Bexsero GSK Grey Global Group
Cosentyx Novartis Hill Holliday
Entresto Novartis McCann HumanCare
EUCRISA (crisaborole) Pfizer FCB Health
Harvoni Gilead Sciences STRIKEFORCE Communications
Prevnar 13 Pfizer Y&R NYC, Wunderman DC, Bravo NY
Prezcobix Janssen Therapeutics
Repatha Amgen AbelsonTaylor
Step On Up / Diabetic Nerve Pain Pfizer JWT / UniWorld Group
Tresiba Novo Nordisk CultHealth
Triumeq ViiV Healthcare Havas Tonic
   .
Best Disease Education Television Campaign
Disease State or Condition Manufacturer/s Agency/ies
Akathisia Vanda Pharmaceuticals Merkley + Partners
Breast Cancer Eli Lilly & Co
Diabetic Nerve Pain Pfizer JWT
Dupuytren’s Contracture Endo Pharmaceuticals Inc. FCB Health
Eczema (Atopic Dermatitis) Sanofi US and Regeneron Pharmaceuticals Arnold Worldwide
Endometriosis AbbVie FCB Health
Hallucinations and delusions related to Parkinson’s disease ACADIA Pharmaceuticals Inc STRIKEFORCE Communications (Creative) & Pathway (Media)
Heart of Diabetes Novo Nordisk DePirro/Garrone
Hepatitis C Gilead Sciences STRIKEFORCE Communications
HPV Merck, Sharp & Dohme Publicis NA
Non-24 Vanda Pharmaceuticals Merkley + Partners
Pneumococcal Pneumonia Pfizer Y&R NYC, Wunderman DC, Bravo NY
Senior Flu Sanofi Pasteur Publicis NA
Whooping cough GSK Grey New York
   .
Best New Brand or Indication Television Campaign
Brand Manufacturer Agency/ies
Bexsero GSK Grey Global Group
Eucrisa Pfizer FCB Health
Kisqali Novartis Hill Holliday
Kyleena Bayer McCann HumanCare
Prezcobix Janssen Therapeutics
Restylane® Refyne and Restylane® Defyne Galderma Laboratories FCB Health
Rhofade Allergan AbelsonTaylor
TAGRISSO for the treatment of metastatic non-small cell lung cancer with the EGFR T790M mutation AstraZeneca Patients & Purpose
Vraylar Allergan HealthWork | BBDO + CDM
   .
Best Established Brand Television Campaign
Brand Manufacturer/s Agency/ies
BREO Ellipta GSK Havas
Brilinta AstraZeneca Publicis NY (formerly)
Cosentyx Novartis Hill Holliday
Harvoni Gilead Sciences STRIKEFORCE Communications
Humira (Crohn’s Disease) AbbVie Saatchi Wellness
JARDIANCE Boehringer Ingelheim and Eli Lilly & Company Evoke Health Philadelphia
Keytruda Merck & Co., Inc. TBWA Chiat Day New York & TBWA World Health
Linzess Allergan and Ironwood Pharmaceuticals FCB Health
Lyrica Pfizer JWT
Myrbetriq Astellas Pharma US, Inc. Pathway, FCB Health, Katalyst and Golin
Opdivo BMS McCann HumanCare
Otezla Celgene Corporation Evoke Health New York
Repatha Amgen AbelsonTaylor
Stelara Janssen Immunology McCann HumanCare
Trintellix Takeda Pharmaceuticals and Lundbeck McCann HumanCare
Triumeq ViiV Healthcare Havas Tonic
Trulicity Eli Lilly & Co Grey New York
Viberzi Allergan Arnold Worldwide
Victoza Novo Nordisk DePirro/Garrone
Xeljanz Pfizer Y&R
   .
Delegate’s Choice: Best Disease Education
Voting is now closed. Thank you!
Brand Manufacturer/s Agency/ies
Daily Charge Gilead Sciences Digitas Health
Deadly Food Allergies Food Allergy Research & Education (FARE) Patients & Purpose
Eczema (Atopic Dermatitis) Sanofi US and Regeneron Pharmaceuticals Arnold Worldwide, Intouch Solutions, MicroMass Communications
Epilepsy UCB Snow Companies
Hepatitis C Gilead Sciences STRIKEFORCE Communications, Evoke Health New York, and Horizon Media
HPV Merck, Sharp & Dohme Publicis NA
Influenza Sanofi Pasteur Publicis New York
Louder Than TB TB Alliance FCB Health
Postpartum Depression Sage Therapeutics Concentric Health Experience
   .
Delegate’s Choice: Best Brand
Voting is now closed. Thank you!
Brand Manufacturer/s Agency/ies
Cosentyx Novartis Hill Holliday
EUCRISA (crisaborole) Pfizer FCB Health
EYLEA® (aflibercept) Injection Regeneron Pharmaceuticals, Inc. Intouch Solutions / Pivot Healthcare Communications
HARVONI Gilead Sciences STRIKEFORCE Communications, Evoke Health New York, and Horizon Media
Keytruda (pembrolizumab), an oncology immunotherapy for 7 types of cancer (and counting) Merck & Co., Inc. TBWA Chiat Day New York & TBWA World Health
Kisqali Novartis Hill Holliday
Myrbetriq Astellas Pharma US, Inc. Pathway, FCB Health, Katalyst and Golin
Otezla Celgene Corporation Evoke Health New York, MMC
Prevnar 13 Pfizer Y&R NYC, Wunderman DC, Bravo NY
Prezcobix Janssen Therapeutics
Repatha Amgen Evoke Health Philadelphia, AbelsonTaylor, EMCAY
Rhofade Allergan Klick Health and AbelsonTaylor
Stelara Janssen Immunology McCann HumanCare
Triumeq ViiV Healthcare Havas Tonic

The DTC National is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website, http://www.dtc-national.com, for complete agenda information, available sponsorship and congratulatory opportunities, and additional details.

Order Trophy Duplicates