2017 Ad Award Winners

The leading forum for direct-to-consumer (DTC) advertising thought leaders honored a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards were part of the 17th Annual DTC National Conference held April 5-7 in Boston. Sponsored by Health Monitor Network, the 2017 Advertising Awards showcased the best marketing and advertising across 17 categories.

The 2017 Ad Awards showcased exemplary work spanning multiple media and strategic categories. During the Advertising Awards Dinner held on April 6, Gold, Silver, and Bronze winners were announced for all 17 major categories.

Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.

Click here to order Ad Award trophy duplicate. 

Ad Awards presented by:      HealthMonitorNetwork

Television category presented by: cbs

Bronze Winners
Silver Winners
Gold Winners

Best Television Campaign – Established Brands
Brand Manufacturer Agency
Botox (Chronic Migraine) Allergan Saatchi Wellness
Cosentyx Novartis Hill Holliday
Eliquis (AFib) Bristol-Myers Squibb / Pfizer Publicis North America
Farxiga AstraZeneca MRM//McCann
Harvoni Gilead Sciences STRIKEFORCE Communications
Invokana Janssen Hill Holliday
Linzess Allergan / Ironwood FCB Health
Lyrica (Fibromyalgia) Pfizer J. Walter Thompson
Opdivo Bristol-Myers Squibb J. Walter Thompson
Prevnar 13 Pfizer Y&R New York
Prolia Amgen FCB Health
Tresiba Novo Nordisk CultHealth / Rogue Producer
 .
Best Television Campaign – New Brands
Brand Manufacturer Agency
Brilinta AstraZeneca Publicis NA
Contrave Orexigen Y&R New York
Entresto Novartis McCann HumanCare
Entyvio Takeda Pathway, a division of Omnicom Media Group
Kybella Allergan BSSP (Butler, Shine, Stern & Partners)
Taltz Lilly Grey New York
Trintellix Takeda / Lundbeck McCann HumanCare
Trulicity Lilly Grey New York
Trumenba Pfizer GHG
Zostavax Merck Publicis North America
 .
Best Disease Education Television Campaign
Condition Manufacturer Agency
Alzheimer’s disease Lilly FCB West (San Francisco)
Chronic Dry Eye Shire Digitas Health LifeBrands
Hep C Gilead Sciences STRIKEFORCE Communications
HPV Merck Publicis North America
Idiopathic Pulmonary Fibrosis Boehringer Ingelheim FCB Health
Non-24 Vanda Merkley + Partners
Opioid Constipation AstraZeneca BGB New York
PBA Avanir Advance MarketWoRx
Pneumococcal Pneumonia Pfizer Y&R New York
Shingles Merck Publicis North America
Whooping Cough GSK Ogilvy CommonHealth WorldWide (formerly)
 .
Best Print Campaign – Established Brands
Brand Manufacturer Agency
Cialis Lilly Grey New York
Eliquis Bristol-Myers Squibb / Pfizer Publicis North America
Harvoni Gilead Sciences STRIKEFORCE Communications
Invokana Janssen Hill Holliday
Januvia Merck DDB
Linzess Allergan / Ironwood FCB Health
Nexplanon Merck DDB
Opdivo Bristol-Myers Squibb J. Walter Thompson
Prevnar 13 Pfizer Y&R New York
Pristiq Pfizer Y&R New York
Stelara Janssen McCann HumanCare
Tamiflu Genentech HealthWork, powered by BBDO and CDMI
 .
Best Print Campaign – New Brands
Brand Manufacturer Agency
Contrave Orexigen Y&R New York
Entresto Novartis McCann HumanCare
Entyvio Takeda Pathway, a division of Omnicom Media Group
Odefsey Gilead Sciences Digitas Health LifeBrands
Praulent Sanofi / Regeneron Arnold Worldwide
Rexulti Otsuka / Lundbeck Evoke Health Chicago
Skyla Bayer Pharma GHG / Ogilvy CommonHealth
Tresiba Novo Nordisk CultHealth
Trintillex Takeda / Lundbeck McCann HumanCare
Viberzi Allergan Arnold Worldwide
 .
Best Disease Education Print Campaign
Condition or Program Manufacturer Agency
Augmentation XenoPort Heartbeat
Binge Eating Disorder Shire Pharmaceuticals Digitas Health, Good Apple, Verndale
Carcinoid Syndrome Lexicon FCB Health
Chronic Migraine Allergan Saatchi and Saatchi
eyelove Shire Pharmaceuticals Digitas Health LifeBrands
Flu Shot GSK Ogilvy CommonHealth WorldWide (formerly)
Hep B Smart Gilead Area 23 – An FCB Health Company
HPV Disease Awareness Merck, Sharp & Dohme Corp. Publicis NA
Meningitis B Disease Education GSK Grey
Neuroblastoma: The Skivolo Project United Therapeutics Oncology Neon
Overactive Bladder Allergan / National Association for Continence Ogilvy CommonHealth WorldWide
Pneumococcal Disease Merck Mock5 & Rx EDGE Pharmacy Networks
Type 2 Diabetes AstraZeneca Heartbeat
Unbranded COPD GSK Targetbase & Clarity Consulting
Unbranded: Hep C Get Tested Gilead STRIKEFORCE Communications
Whooping Cough GSK Ogilvy CommonHealth WorldWide (formerly)
 .
Best Branded Website – Established Brands
Brand Manufacturer Agency
Belsomra Merck & Co., Inc. Y&R Group–Wunderman DC
BOTOX for Chronic Migraine Allergan Evoke Health Los Angeles
BREO Asthma GlaxoSmithKline Havas Tonic
Dysport Galderma Intouch Solutions
Farxiga AstraZeneca Cadient
Myrbetriq Astellas Pathway, FCB Health, & Katalyst
Opdivo Bristol-Myers Squibb J. Walter Thompson
Otezla Celgene Evoke Health New York
PARAGARD TEVA Women’s Health FCB Health
Prevnar 13 Pfizer Y&R New York
Restasis Allergan Beacon Healthcare Communications
Restylane Galderma Intouch Solutions
Sculptra Aesthetic Galderma Intouch Solutions
Stelara Janssen McCann Humancare
Viagra Pfizer RAPP NY
 .
Best Branded Website – New Brands
Brand Manufacturer Agency
Brovana Sunovion Pharmaceuticals Heartbeat
Colcrys (colchicine, USP) Takeda Pharmaceuticals FCB Health
Entresto Novartis McCann Humancare
Horizant XenoPort Heartbeat
Kerydin PharmaDerm – Sandoz FCB Health
Rexulti Otsuka-Lundbeck Evoke Health Chicago
Taltz Eli Lilly and Company Grey New York
Tresiba Novo Nordisk closerlook
Trumenba Pfizer GHG
Xiidra Shire Pharmaceuticals Digitas Health LifeBrands
 .
Best Disease Education Website
Condition or Program Manufacturer Agency
ADHD Adult Shire Pharmaceuticals Digitas Health, Good Apple, Verndale
Augmentation XenoPort Heartbeat
Binge Eating Disorder Shire Pharmaceuticals Digitas Health, Good Apple, Verndale
Diabetes Novo Nordisk Prime Access
Enable Enable Concentric Health Experience
eyelove Shire Pharmaceuticals Digitas Health LifeBrands
Help Prevent Disease GSK Grey
Hep C Gilead Sciences Evoke Health New York
HPV Disease Awareness Merck, Sharp & Dohme Corp. Publicis NA
Know IPF Now Genentech Havas San Francisco
LouderThanTB TB Alliance FCB Health
Meet Meningitis Pfizer GHG
Meningitis B Disease Education GSK Grey and Wunderman
Neuroblastoma: The Skivolo Project United Therapeutics Oncology Neon
OIC is Different AstraZeneca / Daiichi-Sankyo BGB Group
Puberty Too Soon Patient Educational Website AbbVie Eveo
Shingles Merck & Co., Inc. Publicis New York
“WISH” Lexicon FCB Health
Best Branded Digital / Social Media Campaign
Brand Manufacturer Agency
BD BD Medical – Diabetes Care Brightworks
Colcrys (colchicine, USP) Takeda Pharmaceuticals FCB Health
Copaxone® (glatiramer acetate injection) Teva Neuroscience, Inc. Intouch Solutions
Horizant XenoPort Heartbeat
KYBELLA® (deoxycholic acid) injection Allergan Lippe Taylor
Myrbetriq Astellas Pharma US FCB Health
Orfadin Sobi Eveo
PARAGARD TEVA Women’s Health FCB Health
Stelara Janssen McCann Humancare
Taltz Eli Lilly and Company Grey New York
Uloric (febuxostat) Takeda Pharmaceuticals FCB Health
VIAGRA Pfizer RAPP NY
Xiidra Shire Pharmaceuticals Digitas Health LifeBrands
Best Disease Education Digital / Social Media Campaign
Condition or Program Manufacturer Agency
ADHD Adult Shire Pharmaceuticals Digitas Health, Good Apple, Verndale
Augmentation XenoPort Heartbeat
Binge Eating Disorder Shire Pharmaceuticals Digitas Health, Good Apple, Verndale
CFDaily Vertex Patients & Purpose (formerly CDMiConnect)
debra of America debra of America Havas Tonic
Enable Enable Concentric Health Experience
eyelove Shire Pharmaceuticals Digitas Health LifeBrands
Family Reach Family Reach Non-profit Eveo
Hep B Smart Gilead Area 23 – An FCB Health Company
HPV Disease Awareness Merck, Sharp & Dohme Corp. Publicis NA
Lighter Blue Takeda Pharmaceuticals U.S.A. Inc / Lundbeck Pharmaceuticals McCann Humancare / Klick Health
LouderThanTB TB Alliance FCB Health
Meningitis B Disease Education GSK Grey and Wunderman
Pristiq Pfizer Patients & Purpose (formerly CDMiConnect)
Through Thick and Thin AbbVie Inc. Digitas Health LifeBrands
Best Multicultural Television Campaign
Brand, Condition, or Program Manufacturer Agency
BREO Ellipta GSK HAVAS Worldwide Tonic
Clear + Brilliant pélo™ Valeant Pharmaceuticals XL Alliance & Neuplot
Cosentyx Novartis Hill Holliday
Farxiga AstraZeneca MRM//McCann
Harvoni Gilead Sciences STRIKEFORCE Communications
Invokana Janssen Casanova Pendrill
Jardiance Boehringer Ingelheim / Eli Lilly Evoke Health Philadelphia
Levemir Novo Nordisk Prime Access
Lyrica Pfizer J. Walter Thompson / UniWorld Group
Sister Pact Genentech HealthWork (Powered by BBDO & CDMi)
Taltz Eli Lilly and Company Grey New York
Tresiba Novo Nordisk CultHealth, Rogue Producer
VIAGRA Pfizer BBDO
Victoza Novo Nordisk Prime Access
 .
Best Multicultural Print Campaign
Brand, Condition, or Program Manufacturer Agency
Botox (Cosmetic) Allergan Grey
Clear + Brilliant pélo™ Valeant Pharmaceuticals XL Alliance & Neuplot
Entresto Novartis McCann Humancare
Harvoni Gilead Sciences STRIKEFORCE Communications
Hep B Smart Gilead Sciences Area 23 – An FCB Health Company
Invokana Janssen Casanova Pendrill
LouderThanTB TB Alliance FCB Health
Namenda XR Actavis FCB Health
Nexplanon Merck & Co., Inc. DDB
Odefsey Gilead Sciences Digitas Health LifeBrands
Paragard Teva FCB Health
Seroquel XR AstraZeneca Gabriele Design
Sister Pact Genentech HealthWork (Powered by BBDO & CDMi)
Victoza Novo Nordisk Prime Access
Zostavax Merck & Co., Inc. Publicis North America
Best Multicultural Website or Digital / Social Media Campaign
Brand, Condition, or Program Manufacturer Agency
Clear + Brilliant pélo™ Valeant Pharmaceuticals XL Alliance & Neuplot
FACELung Cancer Boehringer Ingelheim Ten Health
Hepatitis B Awareness Gilead Sciences APartnership / Weber Shandwick
Hepbsmart.com Gilead Sciences Area 23 – An FCB Health Company
Invokana Janssen Casanova Pendrill
Levemir Novo Nordisk Prime Access
Prevnar 13 Pfizer Y&R New York
Sister Pact Genentech HealthWork (Powered by BBDO & CDMi)
VIAGRA Pfizer RAPP
Victoza Novo Nordisk Prime Access
 .
Best Use of Celebrity in Campaign / PSA
Brand, Condition, or Program Manufacturer Agency
Enbrel: Phil Mickelson Amgen AbelsonTaylor
eyelove: Jennifer Aniston Shire Pharmaceuticals Digitas Health LifeBrands
Jublia: Deion Sanders, Howie Long, Phil Simms Valeant Pharmaceuticals JUICE Pharma Worldwide
Myrbetriq / CMAs Campaign: Sara Evans Astellas Pathway, a division of Omnicom Media Group
Otezla: Dara Torres Celgene Corporation Marina Maher Communications
StepOnUp.com: Cedric the Entertainer Pfizer / American Diabetes Association J. Walter Thompson / UniWorld Group
Tecfidera: Jamie-Lynn Sigler, Chef Ben Ford, & Jeannie Mai Biogen Patients & Purpose (formerly CDMiConnect) and GCI Health
Type 2 Diabetes: Dr. Phil AstraZeneca Heartbeat
Victoza: Dominique Wilkins Novo Nordisk MMC (Marina Maher) / Grey Healthcare
Xarelto: Jerry West Janssen J. Walter Thompson
 .
Best Patient Engagement or Support Program / CRM Program
Brand, Condition, or Program Manufacturer Agency
eyelove Shire Pharmaceuticals Digitas Health LifeBrands
GILENYA Novartis Pharmaceuticals Corporation FCB Health
Hepbsmart.com Gilead Area 23 – An FCB Health Company
HPV Disease Awareness Merck, Sharp & Dohme Corp. Publicis NA
Iressa AstraZeneca AbelsonTaylor
LUCENTIS (ranibizumab injection) Genetech Roche FCB HEALTH
Meningitis B Disease Education GSK Grey
NUCALA GSK TARGETBASE
Otezla Celgene Evoke Health New York
Tagrisso AstraZeneca AbelsonTaylor
The Above MS Program Biogen Patients & Purpose (formerly CDMiConnect)
Unbranded COPD Patient Education RM Program GSK Targetbase & Clarity Consulting
Xiidra Shire Pharmaceuticals Digitas Health LifeBrands
 .
Most Innovative Campaign
Brand, Condition, or Program Manufacturer Agency
BD Diabetes N/A Area 23 – An FCB Health Company
Blood Equality GMHC FCB Health
Clear + Brilliant pélo™ Valeant Pharmaceuticals XL Alliance & Neuplot
eyelove Shire Pharmaceuticals Digitas Health LifeBrands
Give App Family Reach Non-profit Eveo
KYBELLA Launch Allergan, Inc. BSSP (Butler, Shine, Stern & Partners)
Living With LGS Eisai Patients & Purpose (formerly CDMiConnect)
Moodivator App Pfizer Patients & Purpose (formerly CDMiConnect)
The Skivolo Project United Therapeutics Oncology Neon
Through Thick and Thin AbbVie Inc. Digitas Health LifeBrands
Vyvanse ADHD Adult Shire Pharmaceuticals Digitas Health, Good Apple, Verndale
Xiidra Shire Pharmaceuticals Digitas Health LifeBrands
 .
Chairman’s Award
Brand, Condition, or Program Manufacturer Agency
GoBoldly PhRMA Y&R

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