Comments for DTC-In-Perpsective http://dtcperspectives.com/blog DTC Perspectives, Inc. CEO Bob Ehrlich shares his thoughts each week about current happenings and trends in DTC Marketing Thu, 09 Sep 2010 01:02:26 +0000 http://wordpress.org/?v=2.3.1 Comment on Business Week on DTC by Rich Meyer http://dtcperspectives.com/blog/?p=140#comment-2793 Rich Meyer Fri, 13 Nov 2009 15:32:57 +0000 http://dtcperspectives.com/blog/?p=140#comment-2793 Very nicely said Bob. This study is flawed in so many ways and yet I am sure way too many senior executives will look at it and further question DTC marketing at a time when DTC marketing is already under intense scrutiny. How any company could put their name on research like this is beyond me and I hope there are enough smart people to question the results. Very nicely said Bob. This study is flawed in so many ways and yet I am sure way too many senior executives will look at it and further question DTC marketing at a time when DTC marketing is already under intense scrutiny.
How any company could put their name on research like this is beyond me and I hope there are enough smart people to question the results.

]]> Comment on Media Spend Declines by Karen rodriguez http://dtcperspectives.com/blog/?p=127#comment-2753 Karen rodriguez Sat, 03 Oct 2009 02:23:30 +0000 http://dtcperspectives.com/blog/?p=127#comment-2753 I found this information and read a few of your posts. It is great info and added it to my alerts. Look forward to reading more from you in the future. I found this information and read a few of your posts. It is great info and added it to my alerts. Look forward to reading more from you in the future.

]]> Comment on Tauzin, PhRMA, and Pepsi by sandrar http://dtcperspectives.com/blog/?p=83#comment-2710 sandrar Thu, 10 Sep 2009 19:51:37 +0000 http://dtcperspectives.com/blog/?p=83#comment-2710 Hi! I was surfing and found your blog post... nice! I love your blog. :) Cheers! Sandra. R. Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

]]> Comment on DTC With Another Meaning by DTC With Another Meaning at AdPharm Blog http://dtcperspectives.com/blog/?p=130#comment-2693 DTC With Another Meaning at AdPharm Blog Sat, 29 Aug 2009 08:44:47 +0000 http://dtcperspectives.com/blog/?p=130#comment-2693 [...] Visit link: DTC With Another Meaning [...] […] Visit link: DTC With Another Meaning […]

]]> Comment on The Advertising Deduction Up For Grabs by The Advertising Deduction Up For Grabs at AdPharm Blog http://dtcperspectives.com/blog/?p=129#comment-2692 The Advertising Deduction Up For Grabs at AdPharm Blog Sat, 29 Aug 2009 08:43:57 +0000 http://dtcperspectives.com/blog/?p=129#comment-2692 [...] Visit link: The Advertising Deduction Up For Grabs [...] […] Visit link: The Advertising Deduction Up For Grabs […]

]]> Comment on Defense Is Getting Old! by Defense Is Getting Old! at AdPharm Blog http://dtcperspectives.com/blog/?p=136#comment-2691 Defense Is Getting Old! at AdPharm Blog Fri, 28 Aug 2009 13:13:41 +0000 http://dtcperspectives.com/blog/?p=136#comment-2691 [...] Visit link: Defense Is Getting Old! [...] […] Visit link: Defense Is Getting Old! […]

]]> Comment on Cancer Patients Like DTC by Tom Brownlie http://dtcperspectives.com/blog/?p=135#comment-2680 Tom Brownlie Fri, 21 Aug 2009 23:46:31 +0000 http://dtcperspectives.com/blog/?p=135#comment-2680 Dear Bob, I saw your profile and had to write ... along with currenlty being employed by Pfizer (recently took a position in public affairs & policy) after selling Lipitor for the last 5 years, I am also a Cornell grad (BS/MS Nutritional Sciences). I really enjoy your blog and your perspective! Best, Tom Dear Bob,

I saw your profile and had to write … along with currenlty being employed by Pfizer (recently took a position in public affairs & policy) after selling Lipitor for the last 5 years, I am also a Cornell grad (BS/MS Nutritional Sciences). I really enjoy your blog and your perspective!

Best,
Tom

]]> Comment on CNBC and A DTC Ban? by Scott http://dtcperspectives.com/blog/?p=131#comment-2608 Scott Thu, 23 Jul 2009 23:14:33 +0000 http://dtcperspectives.com/blog/?p=131#comment-2608 From what I understand, this issue has been removed from the Senate Bill and will not be part of the House version. From what I understand, this issue has been removed from the Senate Bill and will not be part of the House version.

]]> Comment on CNBC and A DTC Ban? by Ellen Hoenig http://dtcperspectives.com/blog/?p=131#comment-2597 Ellen Hoenig Fri, 17 Jul 2009 17:51:59 +0000 http://dtcperspectives.com/blog/?p=131#comment-2597 Great post! couldn't agree with you more...DTC plays a role and provides a perspective that should be available...you're so right..."we" are all biased and that's what keeps the world going 'round... Great post! couldn’t agree with you more…DTC plays a role and provides a perspective that should be available…you’re so right…”we” are all biased and that’s what keeps the world going ’round…

]]> Comment on Planning for Uncertainty by TrueView, the Ryan TrueHealth POV http://dtcperspectives.com/blog/?p=126#comment-2547 TrueView, the Ryan TrueHealth POV Mon, 08 Jun 2009 19:55:07 +0000 http://dtcperspectives.com/blog/?p=126#comment-2547 <strong>The Uncertainty Opportunity...</strong> A post in Friday's DTC Perspective blog caught my eye, and I have been thinking about it for the past couple of days. What I've been thinking about specifically is the relationship between uncertainty and opportunity. The image I've been...... The Uncertainty Opportunity…

A post in Friday’s DTC Perspective blog caught my eye, and I have been thinking about it for the past couple of days. What I’ve been thinking about specifically is the relationship between uncertainty and opportunity. The image I’ve been……

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