The latest from DTC Perspectives
Group Says Pharma Companies Have Spent Over $1 billion in Federal Lobbying over Past Decade
Thursday, 03 July 2008, 03:08 PM
The Center for Public Integrity, using information from the Senate Office of Public Records, announced that the pharmaceutical industry spent $168 million on lobbyists in 2007, a 32 percent jump over 2006. When added together with medical device and other health product manufacturer lobbyist spending, the total increases to $189 million, a threefold increase when compared to the $67 million spent in 1998 (the first complete year where records were available. The group says that pharma has spent more than $1 billion on lobbying in the past read more
Vytorin to the Supermarket Aisle
Tuesday, 01 July 2008, 04:18 PM
According to the Star-Ledger newspaper of Newark, N.J., a Super Stop & Shop supermarket outside of New Brunswick last week featured a display and dispenser with fold-up ads for the prescription medicine Vytorin in the health-care aisle, where the store sells pain-relievers, allergy pills and aspirin. Advertising of this type is not uncommon in the pharmaceutical world, particularly in drugstores, but is customarily used for over-the-counter drugs and remedies. read more
Device Makers Step Up Marketing Efforts
Monday, 30 June 2008, 02:19 PM
The following is an edited transcript of a round-table interview conducted by the online magazine Medical Device Link (www.DeviceLink.com). It was moderated by Lori Luechtefeld. The consensus view among the marketers and agency executives who participated in the round-table discussion is that medical device market¬ers today are harnessing novel approaches and cutting-edge tools to facilitate communication with their audiences. read more
Industry Reputation Declines Again
Friday, 27 June 2008, 08:25 AM
For those employed by the pharmaceutical industry that feel they must defend their company/industry to their friends, neighbors and relatives, the news is bad. A recent survey just released by Harris Interactive shows the pharmaceutical industry has lost ground in 2007 versus the prior year. Positive ratings declined another 2 points in 2007 to a low of 26% of American consumers who give drug companies a positive rating. read more
The Conversation is Happening Regardless
Monday, 23 June 2008, 10:03 AM
The first great interactive marketing innovator in pharma will do three things – and in so doing, will leap-frog the competition. The author details those three steps. read more
Voluntary DTC Moratorium
Friday, 20 June 2008, 09:06 AM
The news that four big pharma companies have agreed to a six month moratorium for new brand DTC is not earth shattering. The four, Pfizer, Schering-Plough, Merck and J&J, had all been recently called to testify before the Dingell/Shupak committee regarding DTC for Lipitor, Vytorin, Zetia and Procrit respectively. read more
Lawsuit Over Right to DTC in Canada
Friday, 13 June 2008, 02:13 PM
According to PharmaTimes, CanWest Mediaworks, Canada’s largest newspaper publisher and owner of more than 30 television stations, is suing the federal government for not permitting direct-to-consumer advertising (DTCA) of prescription drugs because, it says, this breaches its freedom of expression under Canada’s Charter of Rights and Freedoms. read more
Doctor Endorsement Has Little Effect on Consumer Perception of Drug
Thursday, 12 June 2008, 11:54 AM
Doctors’ endorsement of drugs in pharmaceutical ads has little impact on consumer perception of those drugs, according to the 11th annual national survey Consumer Reaction to DTC Advertising of Prescription Medicines. Seventy-five percent of consumers say a doctor’s appearance in an ad does not make an advertised medicine seem more effective, and 72% say it doesn’t make it seem safer. The survey results were released June 10 at a presentation to more than 200 pharmaceutical executives and industry leaders at the W Hotel in New York City. read more
AMA Advocates Pre-Approval
Monday, 09 June 2008, 02:06 PM
At a Congressional hearing last month, American Medical Association president-elect Nancy Nielsen, MD, said the association supports giving FDA the resources and authority to require DTC ads to be pre-approved by the agency. read more
DTC Perspectives, Inc. Announces the new DTC Hall of Fame Awards
Thursday, 05 June 2008, 10:29 AM
DTC Perspectives, Inc. is proud to introduce the first DTC Hall of Fame Awards. This new award will honor and recognize individuals who have made significant contributions to advancing the direct-to-consumer marketing field, and who have demonstrated a record of extraordinary achievement in DTC marketing. read more
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