The latest from DTC Perspectives
A More Vigilant FDA
Friday, 05 February 2010, 08:25 AM
The latest data from FDA shows warning letters on drug promotion almost doubled in 2009 to 41 from 21 in 2008. That is not surprising given the changes in Washington. Clearly the Democrats are demanding more enforcement actions against drug companies, which they saw as lax under Bush. read more
Growth in New Categories
Friday, 29 January 2010, 08:18 AM
While the traditional definition of DTC advertising is for pills, inhalers, devices and injections to treat medical condition or illness; the growth drivers may come from other DTC categories. One of the major growth areas will be in aesthetic products. A new report from Global Markets Direct predicts solid annual growth from cosmetic procedures forecast at 6.5% per year through 2016. read more
Wow! Brown and Health Reform
Friday, 22 January 2010, 08:15 AM
The tsunami of independent voter discontent evident with the last three elections in Virginia, New Jersey, and in this week’s Scott Brown Massachusetts win means major reconsideration of health care reform. I have called for reform and meaningful reform. We must not let our citizens go broke paying for health care. We must not deny care to people with existing problems. We must not let insurance companies use the practice of rescission because someone forgot to report a minor past health detail when they applied. read more
The Inequality of DTC Regulation
Friday, 15 January 2010, 08:21 AM
By government regulation prescription drug advertising is under much greater scrutiny than other health advertising. While that is the way it is, one has to question the logic. A consumer, who is barraged by all types of health product ads, is somehow less protected from claims made by OTC’s, supplements, weight loss products, exercise equipment, and physicians and hospitals. read more
New Healthcare Agency Lands Three New Assignments
Thursday, 14 January 2010, 02:36 PM
StrikeForce Communications, a six-month old healthcare agency, has landed three assignments from Alcon Laboratories. These new assignments are in addition to StrikeForce's other major projects with Wyeth, Abbott, Sepracor, and Pozen Pharmaceuticals. read more
2010 What Will Change
Friday, 08 January 2010, 08:07 AM
This year promises to be a transformative one for health care. Once Congress finalizes a reform bill we can expect a number of things to change, albeit not immediately. The reform bill will not take effect until 2013 or 2014 but preparations for change will take place in 2010. read more
Governor Howard Dean to Join Keynote Speakers
Thursday, 07 January 2010, 12:54 PM
Dean will address the question "What Is Real Healthcare Reform?" on April 7, 2010 at the DTC National Conference, JW Marriott, Washington DC. read more
Tribune Company Puts Emphasis on Healthcare Content / Advertising
Tuesday, 05 January 2010, 11:53 AM
The Tribune Co. has named Geoffrey Melick as senior vice president of health in an effort to "aggressively pursue a larger share of the advertising and marketing dollars being spent on healthcare issues, products and services," reports The Chicago Tribune. Melick was hired specifically to run healthkey.com, the Tribune Co's Web site devoted to entirely to healthcare, according to the news report. read more
Senate Edges Closer to Final Vote, PhRMA Braces for Impact
Wednesday, 23 December 2009, 12:12 PM
By a 60-39 margin, the Senate voted to close debate on the healthcare reform bill this week. All 58 Democrats and 2 Independents secured the necessary 60 votes to move closer to the final vote, expected to take place on Christmas Eve. read more
10 Points for Winning with Patients
Wednesday, 23 December 2009, 10:28 AM
From the December 2009 DTC Perspectives magazine: Now is the time to re-think about DTC marketing in the 21st Century. With all of the new ways to engage with patients, Ellen Hoenig-Carlson of AdvanceMarketWoRx suggests 10 prescriptions to help marketers improve their DTC efforts in 2010. read more
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